"Provides a clear understanding of the instructor′s responsibilities when teaching in the block, explains what a brain-compatible class looks like, and gives sample lesson plans."—Randy Thompson, Educational Consultant"Educators who teach in a school system that utilizes block scheduling will find this text very useful."—Melissa Awenowicz, Coordinator of Field PlacementUniversity of PittsburghUse brain-friendly teaching str...

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donat...

This book shows how schools can--and must--develop expertise in "learning variation" (understanding how different kinds of minds learn) and apply this knowledge to classroom instruction in order to address the chronic learning challenges and achievement gap faced by millions of students. Barringer shows how using what we know about learning variation with a focus on discovering learning strengths, not just deficits, can help schools create plans for success for those stud...

Don't choke trying to read another dry book about Individual Education Plans! Read real life stories packed with humor and down to earth practicality while learning what you need to know! Written from the perspective of a mother of a son with autism and a special education teacher (of students with autism), this book has been written to encourage and empower you, the teacher and the parent. It aims to provide easy to read, down to earth, common sense advice in creating an effective educati...

"Students of all ages and stages of development can profit from the clarity that Thinking Maps provide."—Bena Kallick, Co-DirectorInstitute for Habits of Mind, Westport, CT"This is one of the rare books that links research and practice to show the true impact of a specific instructional approach on student learning. The research, experiences from the field, vignettes, and work samples are excellent."—Giselle O. Martin-Kniep, PresidentLe...

Teaching Health Professionals Online is a must-read for professionals in the health care field who strive to deliver excellence in their online classes. Intended for a wide range of professionals, including nurses, social workers, occupational and radiation therapists, chiropractors, dietitians, and dental hygienists, this compendium of teaching strategies will inspire both new and experienced instructors in the health professions. In addition to outlining creative, challenging ac...

How can teachers guarantee that what they teach results in students learning what they really need to know? In The Purposeful Classroom: How to Structure Lessons with Learning Goals in Mind, Douglas Fisher and Nancy Frey present a variety of strategies that teachers at all levels can use to ensure that students clearly understand the purpose behind every lesson. They provide step-by-step guidance to help teachers* Understand the difference between standards, objectives, an...

This title is a greatly expanded volume of the original Art and Science of Teaching, offering a competency-based education framework for substantive change based on Dr. Robert Marzano's 50 years of education research. While the previous model focused on teacher outcomes, the new version places focus on student learning outcomes, with research-based instructional strategies teachers can use to help students grasp the information and skills transferred through their instruction. Thr...

In Learning Targets, Connie M. Moss and Susan M. Brookhart contend that improving student learning and achievement happens in the immediacy of an individual lesson--what they call "today's lesson"—or it doesn't happen at all.The key to making today's lesson meaningful? Learning targets. Written from students' point of view, a learning target describes a lesson-sized chunk of information and skills that students will come to know deeply. Each lesson's learning target connec...

This book closes the gap between theory and classroom application by capitalizing on learners’ individuality in second or foreign language learning. The book examines the existing literature and theoretical underpinnings of each of the most prominent learner characteristics including anxiety, beliefs, cognitive abilities, motivation, strategies, styles and willingness to communicate. This strong foundation, coupled with the wide variety of activities that are suggested at the end of each c...

Discover a practical, comprehensive model of effective professional learning communities. In this user-friendly guide, educators explore research-based steps and strategies designed to increase the effectiveness of collaborative teams and enhance PLCs. Examine how the PLC process can transform critical components of education—including curriculum, assessment, instruction, and teacher development—and use reproducible agendas, scales, and checklists to improve schoolwide practices.

The only textbook to outline the skills social workers need to conduct effective client interviews, this volume synthesizes recent research on interviewing and demonstrates its value in unique settings and with a variety of clients and issues. Connecting evidence-based approaches to the quality of practitioner-client relationships and the achievement of different objectives at each phase of the interview, the text shows students how to apply their learning systematically and develop specia...