One of the toughest lessons every business leader learns is how hard it is to generate sustained growth. Stalled growth is the rule, not the exception--even for the best-managed companies. That's especially true in unpredictable economic environments such as the one we're experiencing today.McKee has a unique understanding of what happens when growth stalls. His firm commissioned a study of 700 companies that had at one time been among the nation's fastest-growing businesses. Devel...

Sixteen-year-old Steve McKee watched his father die of a heart attack on the couch in their TV room. A lifelong smoker and workaholic, John McKee had been floored by a heart attack five years earlier. The McKee clan-perhaps including a demoralized John himself-had long been waiting for the other shoe to drop. At age fifty-two, Steve McKee learned that he was his father's son more than he had ever hoped-he, too, has serious cardiovascular disease. Haunted by his father's seeming surrender t...

Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also best serve small and mid-sized companies. ...

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers...

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors...

From the world’s leading thinker on innovation and New York Times bestselling author of The Innovator’s Dilemma, Clayton M. Christensen, comes an unconventional book of inspiration and wisdom, offering a powerful business philosophy for life. Christensen’s The Innovator’s Dilemma, notably the only business book that Apple’s Steve Jobs said "deeply influenced" him, is widely recognized as one of the most significant business books ever published. Now, in the tradition of R...

In 1960, Cathy McClure, age 12, is thrown out of Catholic school. Her father’s drugstore, faced with a superhighway and encroaching chain stores, has fallen upon hard times. So the family decides to leave Lewiston, New York, for a fresh start in suburban Buffalo. But even as Cathy embraces the tumultuous sixties and throws herself into a new life as cheerleader, Hojo Hostess, and civil rights advocate, trouble — as usual — isn’t far behind. Fiesty and resolute as ever, Cathy soldiers on, b...

**The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition“A profound book about self-determination and self-realization.”—Senator Cory Booker“The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project**In this invaluable book, LinkedIn co-founder Reid Hoffman ...

A champion manager of people, Jack Welch shares the hard-earned wisdom and leadership principles of a storied career in what will become the ultimate business bible.With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough strategic, organizational, and personal challenges that face people at every stage of their career development. Loaded with candid personal anecdotes, hard-hitting advice, and invaluable dos and don’...

This haunting memoir of a son’s quest to understand the mystery of his father’s death is “searing and unforgettable…memoir writing at its best” (San Francisco Chronicle)—a “powerfully affecting” (O, The Oprah Magazine) portrait of a family and its legacy of secrets.“Family? Secrets? Sometimes I think they are the same thing.” So writes Michael Hainey in this unforgettable story of...

The bestselling business classic on the power of relationships, updated with in-depth advice for making connections in the digital world.Do you want to get ahead in life? Climb the ladder to personal success?The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone ...

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.