Persuasion. Philosophers have worried about it. Political and economic actors have weaponised it. Psychologists have measured it. Prose writers have required it. We’re all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? Persuasion: A Key Idea for Business and Society asks the disciplines of philosophy, politics, psychology, and prose analysis – the 4 Ps of persuasion – to answer this important question.The book is writte...

Brain-computer interfaces (BCIs) are devices that enable people to communicate via thought alone. Brain signals can be directly translated into messages or commands. Until recently, these devices were used primarily to help people who could not move. However, BCIs are now becoming practical tools for a wide variety of people, in many different situations. What will BCIs in the future be like? Who will use them, and why?This book, written by many of the top BCI researchers and devel...

A definitive manual covering everything you need to know about the core procedures in dentistryThe Manual of Clinical Procedures in Dentistry comprehensively explains the core procedures in dentistry, how to do them, and the rationale that underpins them. Full of useful and easy-to-access information, it acts as a compendium of practical procedures in primary dental care, supporting students and dental practitioners in their daily professional and academic...

A unique and important resource, full of critical practical knowledge and technical details made readily accessible.- Tiffany Ito, University of Colorado at Boulder"A comprehensive and engaging guide to EEG methods in social neuroscience; Dickter and Kiefabber offer practical details for conducting EEG research in a social/personality lab, with a broad perspective on how neuroscience can inform psychology. This is a unique and invaluable resource - ...

Clinical skills procedures are a fundamental aspect of nursing care. The Royal Marsden Hospital Manual of Clinical Nursing Procedures Student Edition has been specially compiled for pre-registration students to include the essential procedures they need to know. The manual provides the underlying theory and evidence for procedures related to every aspect of a person's care. Procedures are based on the latest research findings and expert clinical advice, to enable student nurses to...

Functional magnetic resonance imaging (fMRI) has become the most popular method for imaging brain function. Handbook of Functional MRI Data Analysis provides a comprehensive and practical introduction to the methods used for fMRI data analysis. Using minimal jargon, this book explains the concepts behind processing fMRI data, focusing on the techniques that are most commonly used in the field. This book provides background about the methods employed by common data analysis packages includi...

A fully updated edition of the best-selling textbook for students studying for their dental nurse qualificationLevison’s Textbook for Dental Nurses continues to be an indispensable resource written specifically for those undertaking the NEBDN National Diploma in Dental Nursing. This new edition provides in-depth coverage in many areas, such as the structure of the dental profession; an update of the current, available NHS dental services; information on ex...

Technical Foundations of Neurofeedback provides, for the first time, an authoritative and complete account of the scientific and technical basis of EEG biofeedback. Beginning with the physiological origins of EEG rhythms, Collura describes the basis of measuring brain activity from the scalp and how brain rhythms reflect key brain regulatory processes. He then develops the theory as well as the practice of measuring, processing, and feeding back brain activity information for biof...

Questions and Answers for Dental Nurses has been completely revised and updated for its third edition. Encompassing the significant changes to the NEBDN National Certificate, this book now includes both standard Multiple Choice Questions and the new style Extended Matching Questions with helpful explanatory information on responses. As a self-assessment tool this revision guide is a must-have for all trainee dental nurses looking to sit either the NEBDN examination or the NVQ in O...

Artificial Nеurаl Nеtwоrkѕ (ANNѕ) аrе biоlоgiсаllу inspired. Specifically, thеу bоrrоw ideas frоm thе mаnnеr in whiсh the humаn brаin wоrkѕ. The humаn brаin iѕ соmроѕеd оf special сеllѕ саllеd nеurоnѕ. Eѕtimаtеѕ оf thе numbеr оf nеurоnѕ in a humаn brаin cover a widе rаngе (up tо 150 billion), аnd thеrе are mоrе thаn a hundrеd diffеrеnt kinds оf nеurоnѕ, separated intо groups called networks. Eасh nеtwоrk соntаinѕ ѕеvеrаl thousand neurons thаt аrе highly intеrсоnnесtеd. Thuѕ, thе brаin саn ...

This is book, for both the student paramedic and qualified paramedic, provides key information on the appropriate assessment skills needed when attending an emergency call. This book is a more accessible and concise alternative or supplement to the encyclopedias available for use on the job and perfect for exam revision.

Modern neuroscience is providing profound insights into nature's most mysterious puzzle -- the human brain -- while applications of information and computer science are transforming the way people interact with each other and with the world around them. The new science of neuroinformatics, which sits at the junction, integrates knowledge and promises to catalyze progress in these dynamic and seemingly disparate areas of study. Neuroinformatics research will allow brain and behavioral scien...