Showing results for "shengjun liu"
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The Globalization of Chinese Companies
Strategies for Conquering International Markets
2011
EN
China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplaceThe rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them. This book looks at the rise of Chinese firms, who they are, how the...
III-Nitride LEDs
From UV to Green
2022
EN
This book highlights state-of-the-art in III-nitrides-based light-emitting diodes (LEDs). Motivated by the application prospects in lighting, high-resolution display, and health & medicine, the book systematically introduces the physical fundamentals, epitaxial growth, and device fabrications of III-nitride-based LEDs. Important topics including the structures of chips, device reliability and measurements and the advances in mini and micro LEDs are also discussed. The book is completed wit...
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Why Good People Can't Get Jobs
The Skills Gap and What Companies Can Do About It
2012
EN
Peter Cappelli confronts the myth of the skills gap and provides an actionable path forward to put people back to work.Even in a time of perilously high unemployment, companies contend that they cannot find the employees they need. Pointing to a skills gap, employers argue applicants are simply not qualified; schools aren't preparing students for jobs; the government isn't letting in enough high-skill immigrants; and even when the match is right, prospective employ...
Governing for Results
A Director's Guide to Good Governance
2007
EN
BEST SELLERThis BEST SELLIING book provides a comprehensive guide to effective governance for board members and their senior executives. The author offers a new framework for understanding boards and proposes practices that boards can use to fulfill their stewardship responsibilities, strengthen board performance and improve organizational effectiveness. The book discusses the basics of governance - what it is and why it matters; essential duties and liabilities of the board and it...
Forces for Good
The Six Practices of High-Impact Nonprofits
2010
EN
An innovative guide to how great nonprofits achieve extraordinary social impact. What makes great nonprofits great? Authors Crutchfield and McLeod Grant searched for the answer over several years, employing a rigorous research methodology which derived from books on for-profits like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for Humanity to the Heritage Foundation—and distilled six counterintuitive practices that these ...
Market Your Way to Growth
8 Ways to Win
2012
EN
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic watersWith the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build...
Winning in Emerging Markets
A Road Map for Strategy and Execution
2010
EN
The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice.The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) t...
Do More Than Give
The Six Practices of Donors Who Change the World
2011
EN
How donors change the world through the six catalytic practices of high-impact philanthropyDo More Than Give provides a blueprint for individuals, philanthropists, and foundation leaders to increase their impact. Based on Forces for Good, this groundbreaking book demonstrates how the six practices of high-impact nonprofits apply to donors aiming to advance social causes. Rather than focus on the mechanics of effective grantmaking, reporting, or ev...
China CEO
Voices of Experience from 20 International Business Leaders
2011
EN
CHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-ba...
Corporate Social Responsibility
Doing the Most Good for Your Company and Your Cause
2011
EN
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices...
SuperCorp
How Vanguard Companies Create Innovation, Profits, Growth, and Social Good
2009
EN
Rosabeth Moss Kanter on the answer to the global crisis of business and American-style capitalism.Out of the ashes of conventional business models arises a set of companies using their power not only for profits and sustainable growth but also social good.If you think business corporations are doomed to be lumbering, bloated, and corrupt, think again.Based on an extraordinary three-year investigation, interviewing more than 350 key people at major companies around t...
Corporate Integrity
A Toolkit for Managing Beyond Compliance
2010
EN
How good companies build a culture of integrityIn the present environment of corporate governance brought on by high-profile executive scandals, this book makes a strong case for encouraging business leaders to manage beyond compliance. Achieving the bare minimum of compliance isn't enough. By making corporate responsibility and integrity a strategic priority-rather than something companies are forced to comply with-companies can realize tangible financial returns ...











