User Interface Design and Evaluation provides an overview of the user-centered design field. It illustrates the benefits of a user-centered approach to the design of software, computer systems, and websites. The book provides clear and practical discussions of requirements gathering, developing interaction design from user requirements, and user interface evaluation. The book's coverage includes established HCI topics—for example, visibility, affordance, feedback, metaphors, mental models,...

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.S...

The Accidental Taxonomist is the most comprehensive guide available to the art and science of building information taxonomies. Heather Heddenone of todays leading writers instructors and consultants on indexing and taxonomy topicswalks readers through the process displaying her trademark ability to present highly technical information in straightforward comprehensible English. Drawing on numerous real-world examples Hedden explains how to create terms and relationships select taxonomy mana...

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based ...

Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In Designing with the Mind in Mind, Jeff Johnson, author of the best selling GUI Bloopers, p...

Learn a simple, proven, step-by-step method for designing lean, eff ective, and motivationaleducation and training from author Dr. John S. Hoff man, a thirty-year training veteran.A practitioners guide geared toward the newcomer to professional instructional design,Instructional DesignStep by Step presents an easy-to-understand process that includesthese features:A primer on understanding how humans learn and the twelve principles of adultlearningTen key teaching principles ...

Author Linda Timms goes beyond the standard consulting guide to bring you constructive reliable advice for delivering effective, complete, professional functional specs on time. Filled with plain English, real-world examples, hints and tips, SAP: How to Write a Report Functional Specification provides the secrets you need to make a daunting task achievable. Whether you are a SAP project team member seconded from the business, unsure where to start with documenting business requirements a s...

The first edition of this non-commercial free book has been published in 2009 by the German app development agency Enough Software. The latest 15th edition has been launched in March 2015. It provides an overview on the different mobile technologies and platforms for developers and decision-makers on more than 270 pages. Learn how to enter the app business and how to do your first steps as a developer for iOS, Android, BlackBerry, Firefox OS, Java ME or Windows smartphones and tablets...

Even the most thought-out and best-planned user experience can get lost when attention to certain details falls short. To raise awareness for those little things that add up to an ideal user experience, we have put together "Designing Better UX". The practical approaches for designing better UX cover mobile apps, adaptive systems, and multi-screen experiences. The eBook is packed with in-depth tips and tricks shared by experts from the industry. They cons...

The Accidental Taxonomist is the most comprehensive guide available to the art and science of building information taxonomies. Heather Hedden—a leading taxonomy expert and instructor—walks readers through the process, displaying her trademark ability to present highly technical information in straightforward, comprehensible English. In this fully revised second edition, Hedden provides updates on taxonomy standards, development techniques, and career opportunities for taxonomists. She pres...

A guide for online marketers, advertisers and publishers, to increase the digital marketing and optimize their costs and benefits.*Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet. Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings.Generally speaking, adv...

Managing Writers is a practical guide to managing documentation projects in the real world. It is informal, but concise, using examples from the author's experience working with and managing technical writers. It looks beyond big project, big team methodologies to the issues faced by smaller, less well-funded projects.Managing Writers is for technical writers, both freelancers and employees, documentation managers, and managers in other disciplines who are respons...