Many developing countries are recognising that the traditional 'take–make–dispose' model of growth is no longer sustainable. This element explores that turning point and examines how the circular economy can offer a better path. A circular economy focuses on using resources for longer, reducing waste, and reusing or recycling materials. It offers a way to grow that can generate income, protect nature, and include more people in development. The element traces how circular economy ideas hav...

101 essays that cover everything from sushi to sake, sama to sumoFor the average Indian, Japan is the land of the bullet train, zippy cars, and geisha girls, as also hard to understand. However, what appears to be opaque and insular to the world outside turns out to be a society that is friendly, intimate, and closely knit together when you get to know it better. In Japan Made Easy, Sandeep Goyal, an old hand at explaining the country, takes us on a joyous roller coaster ride throu...

The primary focus of this Element is to understand the rise of smart 'social' infrastructures in BoP emerging markets like India. It has been observed that new focus areas and frontiers of global economy are taking shape where social and environmental outcomes along with economic performance are considered to be collective parameters for success or failure of the businesses. This has led to the emergence of new models of entrepreneurship, namely for-profit social businesses. These new mode...

A rip-roaring account of a career in the ad world by a renowned ad-manA few weeks before Sandeep Goyal turned forty, he resigned from Zee. And his world came crashing down. He lost his so-called friends, his Merc, his memberships of the Chambers and the Belvedere, his secretaries and his retinue of hangers-on. Reality took a while to sink in and he realized he was all alone with only his wife to support him. He introspected, did a reality check and decided to look forward instead of broodi...

Vir Sanghvi is probably the best-known Indian journalist of his generation. Founder editor of Bombay, his career has included editorship of Imprint, Sunday and The Hindustan Times. Sanghvi also has a parallel career as an award-winning TV interviewer and has hosted various successful shows on the Star TV network and on the NDTV news channel. One of India's premier food writer, his book Rude Food won the Cointreau Award, the international food business's Oscar, for Best Food Literature Book...

If you have ever dared to dream big, this book will change your life.Through the true stories of two people – Abhishek and Abhinav Sinha, founders of the IT organization, Eko – who braved the rough road, Start-up Sutra presents entrepreneurship in its essence – not a checklist to be crossed, but a passion to be lived.Bringing to life the daily dramas, the struggles in the trenches, the battles with inner demons and impossible external odds that need to be o...

Concise, accessible, and indispensible, Doing Business in 21st-Century India is the perfect primer for anyone who's long on enterprise, short on time, and eager to profit from this fascinating new market.By now, you probably know that India has the second-fastest growing economy in the world. That the spending power of its middle class is rapidly increasing and its population is eager to acquire Western conveniences. And that new opportunities abound in it...

What’s the journey of life without a dash of humour?Seen through the prism of a good laugh, life becomes a ‘jolly good show’ to be enjoyed and experienced, the good and the bad notwithstanding.H R Shenoy and his two co-authors cull out real life instances and experiences, and share them with just that a dash of humour.Transformed by this perspective, everyday instances become colourful and enjoyable, with a life’s lesson thrown in somewhere if you could care to find it.Travel with the author...

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling ...

The Business of Cricket: The Story of Sports Marketing in India. HOW SPORTS MARKETING HAS BOWLED US OVER Sports marketing is all-pervasive today - no matter where you look, there is no escaping a Dhoni, a Tendulkar or a Sehwag. It wasn't always like this. There was a time when sportspersons got fame from sport, but not the money commensurate with that fame. Then Sunil Gavaskar, India's first batsman-entrepreneur, came along, and in his wake followed Kapil Dev and Sachin Tendulkar. Helped b...

RamG Vallath has everything going for him. He has studied at IIT, seen 200 per cent jumps in his salary and become one of the youngest chief operating officers of a telecom company in India. When he steps into the role of a director at a major international computer hardware firm, he thinks life is set.But life is soon about to come crashing down on him. He is diagnosed with a rare autoimmune disorder that weakens his muscles. Mundane tasks like buttoning up his shirt, climbing down steps ...

Anushka Parashar is a doctor with a private practice in the field of infectious diseases. She is busy with her life, and happy with her aspiring-model-and-gym-trainer boyfriend, Yash. Aneri Shah is a happy-go-lucky plastic surgeon, recently relocated from Mumbai to Delhi, as life goes on with her boyfriend and techie Abhinav, in tow. A chance encounter changes their lives but the changed lives aren’t just the four of theirs. They embark on a journey that would change the course of the future...