Does drinking really kill brain cells? Does listening to Mozart make your baby smarter? For all the mileage we've gotten from our own brains, most of us have essentially no idea how they work. We're easily susceptible to myths (like the "fact" that we use only 10% of our brains) and misconceptions (like the ones perpetrated by most Hollywood movies), probably because we've never known where to turn for the truth.But neurologists Sandra Aamodt and Sam Wang are glad to help. In this ...

How children think is one of the most enduring mysteries--and difficulties--of parenthood. The marketplace is full of gadgets and tools that claim to make your child smarter, happier, or learn languages faster, all built on the premise that manufacturers know something about your child's brain that you don't. These products are easy to sell, because good information about how children's minds really work is hard to come by.In their new book, neuroscientists Sandra Aamodt and Sam Wa...

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing market...

How children think is one of the most enduring mysteries—anddifficulties—encountered by parents. In an effort to raise our children smarter, happier, stronger, and better, parents will try almostanything, from vitamins to toys to DVDs. But how can we tell marketing from real science? And what really goes through your kid's growing mind—as an infant, in school, and during adolescence?Neuroscientists Sandra Aamodt and Sam Wang (who is also a parent) explain the facets a...

For all those who have been enchanted by the power of synchronicity and are ready to be taken further down the path, Find Your Purpose, Change Your Life offers the next step. Here, Carol Adrienne, coauthor of the New York Times bestseller The Celestine Prophecy: An Experimental Guide, provides a practical workbook that shows you how to tap the unsuspected potential of synchronicty -- the force revealed in everyday coincidences -- and use the power of your own int...

**#1 NEW YORK TIMES BESTSELLER • Experience the book that started the Quiet Movement and revolutionized how the world sees introverts—and how introverts see themselves—by offering validation, inclusion, and inspiration“Superbly researched, deeply insightful, and a fascinating read, Quiet is an indispensable resource for anyone who wants to understand the gifts of the introverted half of the population.”—Gretchen Rubin, author of The Happiness Project**

#1 New York Times Bestseller • More than 10 million Copies SoldIn this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people.For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked a...

Explore the power of the underdog in Malcolm Gladwell's dazzling examination of success, motivation, and the role of adversity in shaping our lives, from the bestselling author of The Bomber Mafia.Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between underdogs and giants. David's vict...

As Pogo once said "We have met the enemy and he is us." The tsunami of cheap credit that rolled across the planet between 2002 and 2008 was more than a simple financial phenomenon: it was temptation offering entire societies the chance to reveal aspects of their characters they could not normally afford to indulge. Icelanders wanted to stop fishing and become investment bankers. The Greeks wanted to turn their country into a pi�ata stuffed with cash and allow as many citizens as possible t...

**#1 NEW YORK TIMES BESTSELLER • PULITZER PRIZE FINALIST • OVER TWO MILLION COPIES SOLDThis inspiring, exquisitely observed memoir finds hope and beauty in the face of insurmountable odds as an idealistic young neurosurgeon attempts to answer the question, What makes a life worth living?**“Unmissable . . . Finishing this book and then forgetting about it is simply not an option.”—Janet Maslin, The New York TimesONE...

NEW YORK TIMES BESTSELLER • The groundbreaking exploration of probability and uncertainty that explains how to make better predictions in a world drowning in data, from the nation’s foremost political forecaster—updated with insights into the pandemic, journalism today, and pollingOne of The Wall Street Journal’s Ten Best Works of Nonfiction of the Year“Could turn out to be one of the more momentous books of the de...

Mornings are a madcap time for many of us. We wake up in a haze—often after hitting snooze a few times. Then we rush around to get ready and out the door so we can officially start the day. Before we know it, hours have slipped by without us accomplishing anything beyond downing a cup of coffee, dashing off a few emails, and dishing with our coworkers around the water cooler. By the time the workday wraps up, we’re so exhausted and defeated that any motivation to accomplish something in th...