Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole m...

Market Research and Consumer Insight explores how market research, consumer insight and data analytics inform and underpin marketing and communications planning.Unlike other texts, this book considers how marketing research techniques are applied by marketing managers in practice to ensure more effective campaigns. It provides a holistic overview of the key developments within the field of market research, the main organizations, development of codes of practice and ethics...

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

The people management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of People ManagementIncludes how to:• Build a business-like relationships with your direct reports• Set clear targets and monitor them• Understand different personality types and how to manage them• Deliver criticism and compliments in the right way• Mentor your employees to produce fantastic results

Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience.It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more importa...

Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. The invaluable guidance includes how to harmonize the English you and your teams use (for example, for performance evaluation, sales pitch etc) and introduces the notion of Word Power Skills 2.0 for unified writin...

Job Interviews In A Week is a simple and straightforward guide to success, giving you everything you need to know in just seven short chapters. From understanding the process, doing your research and making yourself memorable, to feeling confident, handling tough questions and knowing what to ask, you'll soon be on track for success.This book introduces you to the techniques of interview success, giving you a thorough knowledge what you need to do to put in a great intervi...

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Ei...

In this day of increased pressure to achieve results, time management has become a vital skill. With time-saving solutions, checklists, tips and techniques, Successful Time Management helps review and assess time management techniques and shows how to adopt new work practices to make effective use of time. It includes great advice on controlling paperwork, getting and staying organized, delegating and working with others, prioritizing to focus on key issues and realizing the best results. The...

Illustrates how managers can inspire individuals or teams to develop. Sets out guidelines on how to reduce negativity, boost positive feelings and foster enthusiasm and involvement.

The benefits of networking are many - improving the chances of keeping a job, getting a new one, career progression, learning how to get along with others and improving personal effectiveness and company performance.Successful Networking is designed to remove the fear factor and encourage people to make the effort to 'network for success'. It gives you advice and guidance on handling any social or workplace situation that could be awkward. People are compl...

***The Strategic Planning Workbook***is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action plans. With a strong focus on matching the right kind of strategy to your business and the all-i...