Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application.This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's pote...

CREATE A LONG-TERM, NO-FUSS, WEALTH-BUILDING PLAN THAT WILL GET YOU OUT OF AN OFFICE CUBICLE FOR GOODEntrepreneur Media has teamed up with Nightingale-Conant, the world leader in self-development, to show you how to escape the 9-to-5 rat race, harness the power of passive income, and earn a steady stream of cash while living your best life. Whether you want to escape your corporate life and start a side hustle, spend more time with your family whil...

"I have no doubt that The Science Fictionary will become a beloved classic in the world of science fiction, fantasy, and horror."—Taylor Grant, Two-Time Bram Stoker Finalist and Bestselling author of The Dark at the End of the TunnelNow you can happily explore amazing new worlds of science fiction and fantasy with…The Science Fictionary: Updated and Expanded Second Edition.In this revised and illustrated guide to science fiction, fantasy, and horror, you can revisit your fa...

From Futuristic Visions to Unexplored Landscapes, "Machine Learnings" by Robert W. Bly Transcends Boundaries with a Tripartite Odyssey into Strange RealmsEmbark on a thrilling journey through the realms of science, fiction, and the extraordinary landscapes in between with Machine Learnings by the renowned Robert W. Bly. This captivating anthology presents a tripartite adventure into the weird and wonderful, offering a mosaic of narratives that defy convention a...

Laws are broken. Rules get bent.AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success.The Premiere Book in the Exciting New Line That Puts a Foundation Underneath Your Efforts!The AXIOMS of Marketing areMar...

Laws are broken. Rules get bent.AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success.The AXIOMS of Copywriting are –Offer > BrandLong Copy WorksMore Research = Better CopyMore Experiences = Be...

The language you need to sell and succeed, from America’s top copywriter.Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrase...

A revised, updated edition with more than three hundred sample letters, memos, and e-mails, and new tips on how to use and adapt them.The era of long, leisurely letters is gone—no one has time to waste in today's workplace, and communication revolves around fast faxes, instant e-mails, crisp memos, and concise messages. That's where The Encyclopedia of Business Letters, Faxes, and E-mails can help—whether you're starting out in the corporate world or just w...

What's Your Website's ROI?Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales.Whether you are marketing an online-based business, bri...

A treasury of tips from one of today's most effective and experienced entrepreneurs!From subscribers to his newsletters to readers of his many books, countless thousands have turned to Bob Bly for advice and inspiration on how to achieve success professionally, financially, and personally. In this volume, you get many years of Bob's simple, proven advice compressed into a quick-reading guide to living a happy, fulfilling, and abundant life. You can achieve your goa...

Deliver Big-Picture Marketing Plans for Pennies on the DollarSometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.Dishing bite-sized lessons, supported by in...

The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attentio...