Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of mark...

What if the greatest threat isn’t losing your memories… but remembering the wrong ones?After twenty-two years in the Air Force, Major David Blaze retires carrying more than a backpack into California’s High Sierra. He’s carrying the weight of a promise he never got to keep, the loss of a friend he couldn’t save, and the unsettling question of who he is when the mission is over.The John Muir Trail is supposed to be a fresh start.Instead, it becomes something far strang...