Being an NFL coach is the ultimate high-pressure job. Every Sunday a coach makes split-second decisions that will not only decide the fate of a game, but also his team's season and, ultimately, his own job.Meet Mike Holmgren, Jon Gruden, John Fox, Andy Reid, and Mike Sherman -- top NFL head coaches whose careers rest on their ability to lead other men to win in the fiercely competitive world of professional football.In this extraordinary collaboration with their agent Bob L...

An "inside look at a major player in the saga of American enterprise" and its legendarily successful corporate culture ( Publishers Weekly).IBM is one of the greatest sales and marketing organizations ever assembled. Established over a century ago, it now employs more than a quarter million people and generates $60 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.How does IBM do it? That's...

Robert Shook's title, How to be the Complete Professional Salesperson:Outlines proven selling techniques and how to develop them effectively;Can be read and re-read with a new financially-inspiring idea from each reading.Serves as a daily guide and inspiration.Is for anyone who seeks a long term career in selling.

Straightforward strategies for those who want to take control of the sale and join the winning top 5 percent of the sales force?Get your foot in the doorControl the sale without manipulation?Create a sense of urgency?Let the buyer participate?Learn the crucial subtleties of an aggressive approach?Target the biggest sales?Sell abroadAnd much moreFor many companies, 20 percent of their sales fo...

An indispensable volume that shows how to succeed in business by using the Bible and its lessons as a source of inspiration and guidance n 1990, David L. Steward founded his company, Worldwide Technology, Inc., on a shoestring budget and borrowed money, well aware of the high-risk nature of the venture he was undertaking. Despite the fact that he was a novice entrepreneur, he was certain he would succeed. Steward believed intensely that God wouldn't let him down.Doing Business ...

It’s the business of saving lives.Miracle Medicines goes behind the scenes of the pharmaceutical industry and into the high-security laboratories to tell the stories of the men and women---chemists, physiologists, medical and clinical researchers, engineers---who have chosen to toil for years in the lab in order to transform scientific theories into new lifesaving medicines.You’ll witness the day-to-day labors, victories and defeats of the dedicated professionals w...

In Heart & Soul, Shook takes readers on heartwarming journeys through some of America's most successful companies:Mary Kay (Dallas), whose primary focus has always been to be a vehicle for women's success and independence in a world that often supports neither; the company now has more than 2 million women working toward their dreams in 37 countriesDaVita (Los Angeles/Denver), dedicated to becoming the world's best dialysis company. America's number-one provider of...

America’s best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation.There’s much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. It’s a craft that’s almost magical—but a craft that can be learned. Now, five of the top salespeople in America—Martin Shafiroff, Betty C. Hardeman, Joe Gandolfo,...

Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules, C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling business author Robert Shook offer practical advice on how to build a robust company culture based on the concept of unsurpassed customer-service designed to increase your market share.A combination of extensive market research unpr...

In Heart & Soul, Shook takes listeners on heartwarming journeys through some of America's most successful companies:● Mary Kay, whose primary focus has always been to be a vehicle for women's success and independence in a world that often supports neither; the company now has more than 2 million women working toward their dreams in thirty-seven countries.● DaVita, dedicated to becoming the world's best dialysis company. America's number-one provider of dialysis tre...

America’s best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation.There’s much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. It’s a craft that’s almost magical—but a craft that can be learned. Now, five of the top salespeople in America—Martin Shafiroff, Betty C. Hardeman, Joe Gandolfo,...

Now in Paperback!People are the most valuable asset in today'¬?s fiercely competitive workplace. In HIRING SMART, now available in paperback for the first time, Dr. Mornell delineates 45 simple strategies for "people reading"-observing a candidate'¬?s behavior and predicting what they'¬?ll be like in the workplace-that virtually guarantee hiring the best possible candidate for any job.An authoritative guide to hiring job candidates from one of the world'¬?s leading experts in human...