From Legacy Media to Going Viral: Generational Media Use and Citizen Engagement examines how the prominent media available shapes each rising generation of citizens. The authors discuss how global and national events along with the media each generational group most frequently accessed defined these groups.Drawing on interdisciplinary social science insights into social media and civic and political engagement, the book contextualizes the civic and political rise of the Mi...

The 2016 Presidential Election: The Causes and Consequences of a Political Earthquake critically analyzes the 2016 presidential election. The chapters in this book identify key factors behind the election of Donald J. Trump, explore the unconventional campaign, analyze the unexpected election result, evaluate the forecasting models, and speculate on the effect of the election outcome on politics and governance in the Trump Administration.

Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and ev...

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his ...

Designed to help both graduate students and start-up researchers with their own case study research, this book presents 21 individual applications together with cross-referenced discussions of key methodological issues. Many of the applications—including a wide array of single-case studies useful as examples for solo researchers—have been shortened or re-written expressly for this book.

"[The anti-testing] movement now has a guidebook. . . . Kamenetz shows how fundamentally American it would be to move toward a more holistic system." -- New York Times Book ReviewThe Test is an essential and critically acclaimed book for any parent confounded by our national obsession with standardized testing. It recounts the shocking history and tempestuous politics of testing and borrows strategies from fields as diverse as games, neuroscience,...

This updated edition of the best-selling book Because Writing Matters reflects the most recent research and reports on the need for teaching writing, and it includes new sections on writing and English language learners, technology, and the writing process.

Instructional Strategies for Middle and High School is an accessible, practical, and engaging methods textbook that introduces pre-service teachers to various instructional strategies and helps them to decide how and when to use these methods in the classroom. Classrooms are comprised of diverse learners, and aspiring teachers will face complex decisions about the assessment of student learning and classroom management. Veteran teacher educators Bruce Larson and Timothy Keiper off...

Sponsored by the Association for Educational Communications and Technology (AECT), this book presents a definition of the field of study and practice known as educational technology or instructional technology. It reflects the collaborative efforts of all members of the AECT Definition and Terminology Committee.The volume begins with the statement of the definition itself (chapter 1), followed by commentary chapters on each of the key terms and concepts contained in the definition ...

This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in

"In this highly readable book, Allan Odden vividly illustrates many of the most important practices for creating strong professional communities. From the organization of time to the development of productive curriculum and instruction, school leaders will learn how to create a framework for school reform grounded in research and the wisdom of practice."—Linda Darling-Hammond, Charles E. Ducommun Professor of EducationStanford University"Odden not only th...

Praise for the Original Edition:"Lots of fresh ideas, along with some very helpful suggestions."—Pamela Galvani, Teacher Central Kitsap High School, Silverdale, WashingtonPraise for the New Edition:*"Useful as the first version of their book was, Marlowe and Page′s second edition is even better. It offers a rare blend of thoughtful critique, solid theory, and practical strategy."—*Alfie Kohn, author of The Schoo...