Showing results for "robert c mcmath"
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What Were They Thinking?
Marketing Lessons You Can Learn from Products That Flopped
2011
EN
Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.In What Were They Thinkin...
Service as Mandate
How American Land-Grant Universities Shaped the Modern World, 1920–2015
2016
EN
Established by the Morrill Land-Grant College Act of 1862, America’s land-grant universities have had far-reaching influences on the United States and the world. Service as Mandate, Alan I Marcus’s second edited collection of insightful essays about land-grant universities, explores how these universities have adapted to meet the challenges of the past sixty-five years and how, having done so, they have helped to create the modern world.From their founding, land-grant scho...
Populist Vanguard
A History of the Southern Farmers' Alliance
2017
EN
Accessible
Significant as a political, economic, and social organization, the southern Farmers' Alliance was the largest and most influential farmers' organization in the history of the United States until the rise of the American Farm Bureau Federation. McMath suggests that the ideas advanced by the People’s party in the 1890s had been incubated within the alliance and that the shared experience of 1.5 million rural Americans helped give those ideas power in the Populist crusade.Originally p...
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Science as Service
Establishing and Reformulating American Land-Grant Universities, 1865–1930
2015
EN
Science as Service: Establishing and Reformulating American Land-Grant Universities, 1865–1930 is the first of a two-volume study that traces the foundation and evolution of America’s land-grant institutions. In this expertly curated collection of essays, Alan I Marcus has assembled a tough-minded account of the successes and set-backs of these institutions during the first sixty-five years of their existence. In myriad scenes, vignettes, and episodes from the history of ...
2010
EN
Rework shows you a better, faster, easier way to succeed in business.Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you thin...
Democracy in Chains
The Deep History of the Radical Right's Stealth Plan for America
2017
EN
**Winner of the Lillian Smith Book AwardWinner of the Los Angeles Times Book PrizeFinalist for the National Book AwardThe Nation's "Most Valuable Book"“[A] vibrant intellectual history of the radical right.”—The Atlantic“This sixty-year campaign to make libertarianism mainstream and eventually take the government itself is at the heart of Democracy in Chains. . . . If you're worried about what all this means for Ameri...
Railroaded: The Transcontinentals and the Making of Modern America
The Transcontinentals and the Making of Modern America
2011
EN
A new, incisive history of the transcontinental railroads and how they transformed America in the decades after the Civil War.The transcontinental railroads of the late nineteenth century were the first corporate behemoths. Their attempts to generate profits from proliferating debt sparked devastating panics in the U.S. economy. Their dependence on public largess drew them into the corridors of power, initiating new forms of corruption. Their operations rearranged space and time, a...
Onward
How Starbucks Fought for Its Life without Losing Its Soul
2012
EN
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Sta...
2011
EN
Until very recently, American universities were led mainly by their faculties, which viewed intellectual production and pedagogy as the core missions of higher education. Today, as Benjamin Ginsberg warns in this eye-opening, controversial book, "deanlets"--administrators and staffers often without serious academic backgrounds or experience--are setting the educational agenda. The Fall of the Faculty examines the fallout of rampant administrative blight that now plagues the nation's univer...
Living the Savvy Life
The Savvy Woman's Guide to Smart Spending and Rich Living
2011
EN
Learn to master your finances with this practical guide full of tips and techniques that help you live rich while spending less.Money isn't the most important thing in a woman's life—but it effects every aspect of how we live. So if you want to enjoy the best of life, it's important to be money savvy. Living the Savvy Life teaches you how to be mindful about money so that you have it when you need it—and also when you truly want to splurge or treat yoursel...
The Next Hundred Million
America in 2050
2010
EN
Visionary social thinker Joel Kotkin looks ahead to America in 2050, revealing how the addition of one hundred million Americans by midcentury will transform how we all live, work, and prosper.In stark contrast to the rest of the world's advanced nations, the United States is growing at a record rate and, according to census projections, will be home to four hundred million Americans by 2050. This projected rise in population is the strongest indicator of our long-...
What Hath God Wrought
The Transformation of America, 1815-1848
2007
EN
The Oxford History of the United States is by far the most respected multi-volume history of our nation. In this Pulitzer prize-winning, critically acclaimed addition to the series, historian Daniel Walker Howe illuminates the period from the battle of New Orleans to the end of the Mexican-American War, an era when the United States expanded to the Pacific and won control over the richest part of the North American continent. A panoramic narrative, What Hath God Wrought p...











