Action! Excitement! Transmedia! Step inside Comic-Con to discover the cultural trends that will shape our world“I’ve been in comics so long I sometimes think I invented ’em! But I just read Rob Salkowitz’s terrific new book and, y’know what? Even I learned new stuff! If you’re a comic book nut like me, miss it at your own risk!”—Stan Lee, Legendary Comic Creator and Publisher“Salkowitz tells it pretty much like it is: the good, the b...

Conversations with Denis Kitchen offers an in-depth exploration of the multifaceted career of Denis Kitchen (b. 1946), one of the most influential figures in the world of comics. This book, comprised of interviews spanning decades, provides a rare glimpse into the mind of a man who has worn many hats—publisher, cartoonist, writer, and advocate. Beginning with Kitchen’s early days selling his self-created Mom’s Homemade Comics at a parade in 1969, the interviews chronicle ...

At first sight, superheroes and economics seem to occupy completely different dimensions – but a clash of dimensions is a classic comic book storyline! In this first-of-its kind book, an economist and a business writer assemble an A-team of academic talent to explore the intersection of superhero mythology and economic theory in ten accessible chapters.Superheroes and Economics uncovers basic economic truths that are integral to the comic stories from some of the genres most famous...

Listening to the Future: Why It's Everybody's Business explores the challenges and opportunities facing organizations, the transformations that will ripple through the political, economic, and social environments, and the implications for different industries in the 21st century workplace. Written by Microsoft forecasters Daniel W. Rasmus and Rob Salkowitz, this important book equips your business to get out in front of new technology innovations in the consumer world with the kno...

Technology and demographics are on a collision course. Digital Natives, Boomerang Boomers, and Generation X-ecutives are all grappling with the transformative implications of Web 2.0 technologies, and organizations are scrambling for the best ways to unlock the talents of a multigenerational workforce in a connected world. Generation Blend ventures deep into the technology age gap and provides real-world solutions to combine the best that younger and older workers have to offer.Gen...

This ultimate insider's guide reveals the secrets that none dare admit, told by a show biz veteran who's proven that you can sell your script if you can save the cat!

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of visionary early adopters and the lucrative mainstream market. If you...

"A broad and deep look at how electronic media are changing storytelling . . . . Completely fascinating." —Booklist, starred reviewNot long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose ...

A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, ...

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.Now, using their ongoing resea...

Comics icon Stan Lee, creator of the Mighty Marvel Universe, has set about to teach everything he knows about writing and creating comic book characters. In these pages, aspiring comics writers will learn everything they need to know about how to write their own comic book stories, complete with easy to understand instruction, tips of the trade, and invaluable advice even for more advance writers. From the secrets to creating concepts, plots, to writing the script, the man with no peer — S...

Does it seem you’ve formulated a rock-solid strategy, yet your firm still can’t get ahead? If so, construct a solid foundation for business execution-an IT infrastructure and digitized business processes to automate your company’s core capabilities. In Enterprise Architecture as Strategy: Creating a Foundation for Business Execution, authors Jeanne W. Ross, Peter Weill, and David C. Robertson show you how.The key? Make tough decisions about which processes you must execute well, th...