Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various...

*****BUSINESS BOOK AWARDS - FINALIST 2021***An inspirational success story that shows how anyone can be a champion, overcome challenges and create a better world for yourself and others**65 Roses and a Trunki: Defying the Odds in Life and Business, is the extraordinary success story of entrepreneur Rob Law, designer and inventor of Trunki, the award-winning children's ride-on suitcase that’s sold millions of units worldwide.Born with cystic fibrosis, Rob wa...

Make the most of your online business resourcesThe growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the ’right’ kind of e-consumers? and How do I turn browsers into buyers? The Handbook of Consumer Behavior, Tourism, and the Internet ana...

Zeepy Sleep Bedtime Stories: Relaxing Tales to Help Children Fall Asleep is a calming audio experience created using the latest child psychology, with gentle storytelling that incorporates mindfulness techniques and meditative breathing to support healthy sleep routines.This soothing collection includes ten original bedtime stories that help children feel safe, calm, and emotionally settled at the end of the day. Each tale follows Kip the Cat and Slumber the Sloth ...

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.New to the third edition...

An Education in Facebook? examines and critiques the role of Facebook in the evolving landscape of higher education. At times a mandated part of classroom use, at others an informal network for students, Facebook has become an inevitable component of college life, acting alternately as an advertising, recruitment and learning tool. But what happens when educators use a corporate product, which exists outside of the control of universities, to educate students?An Education ...

Documenting Learning with ePortfoliosDocumenting Learning with ePortfolios provides higher education instructors with a theory-to-practice approach to understanding the pedagogy behind ePortfolios and to helping students use them to record and reflect on their learning in multiple contexts. The authors outline a framework of six critical iterative tasks to undertake when implementing ePortfolios for student success. Filled with real-life models of successf...

Outsourcing is now a strategic choice for many companies and a continuing issue for managers and consultants. The transfer, negotiation and ongoing management of outsourced contracts all demand a great deal of people management. Yet, while the implications for those directly affected may be numerous and wide-ranging, very little has been written on how to sensitively and successfully manage the transfer of such individuals – along with the emotional needs of those left behind.This ...

Help students succeed now and in the future in any aspect of the hospitality field!Hospitality Management Education focuses on the academic aspect of hospitality--the mechanisms of hospitality education programs, their missions, their constituents, and the outcomes of their efforts. This book examines why people study hospitality management, the vast opportunities the field offers, and ways to best prepare students for a career in the industry or in academia. Within Hospitality Management ...

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.

The Wiley Handbook of Learning Technology is an authoritative and up-to-date survey of the fast-growing field of learning technology, from its foundational theories and practices to its challenges, trends, and future developments.Offers an examination of learning technology that is equal parts theoretical and practical, covering both the technology of learning and the use of technology in learningIndividual chapters tackle timely and controversial subjects,...

A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying f...