Originally published in 1983, Information Processing Research in Advertising was dedicated to helping bridge the interdisciplinary gap among psychologists, marketing researchers, linguists, and communication scientists at the time. In considering the many and varied effects of advertising, a very central issue is how the information in an ad is processed, that is, how people understand and remember what an ad said. Although this suggests that cognitive psychology could contribute ...

Delve into a treasure chest of insider secrets, battle-tested strategies, and expert techniques that will set you on the path to becoming a self-published success."Book Sales Unleashed: 10 Vital Strategies for Marketing and Selling Your Self-Published Books" is your comprehensive blueprint for every stage of the self-publishing journey. This indispensable resource is packed with actionable insights, proven strategies, and practical advice based on real-world experi...

Explore the dark side of small town North Carolina. Chapel Hill has seen its share of violence and murder, but somehow has been able to push those instances aside and kept the ambiance of a Norman Rockwell style small town. A walk through the campus of the University of North Carolina at Chapel Hill can be inspiring, but the school has a darker side that has been well hidden. Over the years there have been many murders that have taken place among those oak trees, in the dorms and frat hous...

A hub of research and technology, North Carolina's tri-city region is built on the bones of a haunted past that's brought to life in twisted tales.The Research Triangle is a place of renowned progress and technology, but its three cities also boast a long and rich heritage, complete with many important historic sites where the past lingers a little too closely. From the otherworldly music at the Carolina Inn to the sound of laughter echoing in the old morgue at Wat...

Tomaž Šalamun confronts the abyss and overcomes it by creating an even deeper abyss in an incredibly physical language that swallows the original. This new metamorphosed abyss is, then, more like a well, nurturing even as it brings forth its water from the mysterious depths of language. Of course other influences are drawn from that well — Vallejo, Breton, Khlebnikov, Hikmet, O'Hara. The result is a language of non-sequiturs, contradictions, literalized figures of speech, hyperbolic claims...

The Moon is a short story that explores the nature of a child's environment and may explain why things are the way they are. But it's also more than this. The subject matter is sensitive and may help those in need whether tthat occurs directly or indirectly.

Uroš Zupan (1963) is one of Slovenia's most prominent contemporary poets and he has made his mark on Slovenian poetry of the past 30 years. Slow Sailing presents the author's own selection of the best of his best. This collection, which covers a period of more than two dozen years, is both personal and stern, since the author deals with his own poetry. From his delving into the golden age of his individual past to a sensuous hymn to soft summer light and the miracle of life that does not e...

Imagine traversing a rocky, winding trail where each step feels precarious. As rain begins to fall and thunder rumbles, the journey becomes increasingly daunting. In moments of struggle, a heartfelt plea for assistance can lead to unexpected support. When you surrender, you may sense the presence of Jesus's hands guiding you, providing balance and direction through the chaos.Fanny Pack: Your Way Down the Straight and Narrow Path invites readers to discover a deeper connect...

**A boy with a father in the military reflects on cherished memories of a camping trip with Dad in this warm, reassuring picture book.Written by acclaimed author Richard Jackson and illustrated by Caldecott Medalist Brian Floca, this timeless story is a perfect Father’s Day tribute.**A red Jeep on a dirt road, two sets of hands on the wheel; fresh-caught trout grilling over a fire; a night in a sleeping bag, the moon glowing outside the tent. Camping with his dad near Michi...

It’s been suggested that current poultry production must increase by at least 2.5% per year until 2030 to meet demand from a rapidly growing population. However, whilst modern, more intensive production systems offer the potential to meet this demand, they also bring with them increased safety and environmental risks.Improving poultry meat safety and sustainability provides a comprehensive overview of how best to deal with zoonotic diseases which continue ...

In the tradition of We’re Going on a Bear Hunt, acclaimed author Richard Jackson and award-winning illustrator Suzy Lee prove you can chase away any grey and gloomy day with just the right attitude, and a little bit of color.Why spend a rainy day inside? As three children embrace a grey day, they seems to beckon the bright as they jump, splash, and dance outside, chasing the rain away. The day’s palette shifts from greys to a hint of blue, then more

Encountering Extremism offers readers the opportunity to interrogate extremism through a plethora of theoretical perspectives and explore counter-extremism as it has materialised in plural local contexts. Offering a unique, in-depth critical interrogation, this volume seeks to understand and expose the implications of a fundamental problematic: how should scholars and strategists alike understand the contemporary shift from counter-terrorism to counter-extremism?Representi...