Communicate with potential customers—and persuade them to buy: "The best copywriting teacher I know." —Michael Hyatt, New York Times–bestselling author of Your Best Year EverThis book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful,...

Ray was diagnosed with Hodgkin's disease at the age of 27, which left him with reduced immunity and potentially infertile, but happy to be alive. Five years later, back working as a builder and the father of twins, he cut his hand unblocking a drain. This led to kidney failure, septicaemia and the eventual removal of his arms and legs. Life as a quad amputee seemed bleak and overwhelming. His family were supportive but no one could possibly understand how he felt. This is the story of his ...

False beliefs about money so often rob us of our best opportunity to serve God, to love people, and to steward the wealth He gives us.Our cultural programming has embedded deep within us wrong ideas about wealth, money, and morality. These wrong ideas, and not greed or avarice, are the biggest source of poverty in the world. In Permission to Prosper, Ray Edwards offers three startling premises. First, God has promised you prosperity. Second, God h...

How to close the gap between job satisfaction and genuine engagement—and create training and development plans that produce passionate leaders.Many companies and managers fall back on traditional and standardized training events when trying to improve upon broad areas that can't really be managed—such as change, time, and stress. Mary Hladio knows that these approaches don't work and the numbers prove she's right. Research by the Society for Human Resource Manageme...

Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life.Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, ...

Goldststein, Koffka, Khler, Lewin and Wertheimer were scientists who, at the turn of the 20th century, founded the gestalt approach in psychology. Fritz Perls (1944) recognized the potential of the gestalt approach in psychotherapy and founded what is now the widespread system of gestalt therapy.Perls understanding of gestalt theory was broadened by Zinker with recognition of stages of development of each gestalt so that what is now termed the Cleveland cycle of experience was reco...

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash—including copywriters, freelancers, and entrepreneurs.In this book, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.You'll also discover the ...

Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life.Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his ...

From the author of A Christmas Gift from Bob, the original bestseller and heartwarming story of the life-saving friendship between a man and his streetwise cat'[Bob] has entranced London like no feline since the days of Dick Whittington.' (Evening Standard)'A heartwarming tale with a message of hope' (Daily Mail)'Reminded me how amazing having a cat can be' (Glamour

Stephan Schiffman, America's #1 corporate sales trainer, delivers more of the simple, direct, easy-to-apply sales advice that has helped thousands of businesses around the world. He reveals 25 new sales-building strategies that he's developed and tested during his years of training top-notch salespeople. Put these effective, yet simple, strategies to work for you!

Narcissism is an illness, a more or less incurable disease that, in some cases can be managed, if the individual—the narcissist—participates in his or her own recovery. Instead of waiting for this to happen, or trying to make it happen, we can take the attention we've showered on the narcissist and apply it to ourselves. Surviving the Narcissist: 30 Days of Recovery—Whether You're Loving, Leaving, or Living With One can help bring clarity to the process of letting go of a present-day relat...

The definitive guide to turning casual contacts into solid sales opportunitiesIn this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities."If you're serious abou...