Music supervision, or matching music to TV, live events, film, video games, ring tones, and a host of other media, is one of the fastest-growing careers in the music industry. This book guides you through real-world scenarios and legal landmines, explores sound design, and profiles key players.

Music Supervision, or matching music to TV, film, new media, video games, live events, brands, and a host of other media, is a fast-growing career path. This book guides you through real-world scenarios and legal landmines, profiles key players, explores mixing and sound design, and provides time-saving project form templates.For those who want to break into the field of music supervision, this book tells you how to get the job. Artists, publishers and labels seeking more ...

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He s...

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choi...

This is the story of how Apple and Google have reshaped our world and redefined the meaning of content and how it is distributed.It begins with the iPhone, which has transformed the concept of what a smart phone can be. Now everyone wants one, or else a smart phone like it. Apple and Google are fighting to find a way to control the software that runs these phones so they can manage the content that runs on top of it. The battle has become vicious, although Google makes more than ha...

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is about the big picture: creating repeat customers, not one-time buye...

Make a career out of your voice? Easy.Voice acting is like acting, but just using your voice! It's a unique career where the actor's voice can be heard worldwide-in commercials, on audiobooks, in animated movies, documentaries, online videos, telephone systems and much, much more. The point is to bring the written word to life with the human voice.With step-by-step explanations and an abundance of examples, Voice Acting For Dummies is the ultimate ...

An easy-to-digest overview of the many free and low-cost ways independent musicians, managers and promoters can harness the Internet to gain widespread exposure, attract more fans, and make money with their music. Veteran author, speaker and teacher Bob Baker reveals guerrilla marketing tactics to build an effective artist website, make the most of social media sites, and use the latest digital music promotion tools. From Facebook, Twitter and YouTube to blogs, podcasts and music sales wid...

Think Outside the Box Office is a primer for filmmaking in the digital era covering distribution of all types of media content - feature films, shorts, webisodes, transmedia, vblogs, etc., and is the first to address the new distribution and marketing landscape facing filmmakers today. The book is a step-by-step, nuts and bolts guide to distributing and marketing a film. Each chapter addresses an essential aspect of a film’s release and offers specific techniques so filmmakers can take con...

(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, p...

"[Chertkow and Feehan] are the ideal mentors for aspiring indie musicians who want to navigate an ever-changing music industry." - Billboard MagazineNewly revised and expanded, the acclaimed handbook for musicians looking to write, record, and promote without a labelMore musicians are recording, distributing, marketing, and selling their own music now than ever before in history. The Indie Band Survival Guide is the critically-acclaimed, do-it-yourself moder...

The insider’s guide to becoming an insider. Want to become a record producer? Get this book. It’s the authoritative, up-to-the-minute guide to getting what it takes to become a success in today’s exciting, hyper-competitive music business. For musicians interested in hands-on record production, for aspiring pros, for anyone with an interest in the business aspects of producing, author Megan Perry has the full inside story. With full information on developing skills, building a clientele, a...