This book explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics.Ethics are not the same as morals. They are contextual and apply to specific relationships. This work explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics. Drawing on the work of philosophers, the work is non...

"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also."- Robbie Smyth, Griffith College Dublin"Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding a...

Personalisation has become the policy buzz-word of the twenty-first century. Supporters claim it offers service users choice and services attuned to meet their specific needs, moving away from 'one size fits all' state services. In this short form book, part of the Critical and Radical Debates in Social Work series, Peter Beresford, one of Britain's foremost social work academics, challenges the personalisation agenda and its consequences on service users. Although critical of 'one size fi...

The diffusion and rapid evolution of new communication technologies has reshaped media and politics. But who are the new power players? Written by a leading scholar in the field, The Hybrid Media System is a sweeping and compelling new theory of how political communication now works. Politics is increasingly defined by organizations, groups, and individuals who are best able to blend older and newer media logics, in what Andrew Chadwick terms a hybrid system. Power is wielded by t...

How can we make sense of the ongoing technological changes affecting journalism and journalists today?Will the new digital generation break down barriers for journalism, or will things just stay the same?These and other pertinent questions will be asked and explored throughout this exciting new book that looks at the changing dynamics of journalism in a digital era. Examining issues and debates through cultural, social, political and economic frameworks, the book gets to gr...

Adult social care in Britain has been at the centre of much media and public attention in recent years. Revelations of horrific abuse in learning disability settings, the collapse of major private care home providers, abject failures of inspection and regulation, and uncertainty over how long-term care of older people should be funded have all given rise to serious public concern. In this short form book, part of the Critical and Radical Debates in Social Work series, Iain Ferguson and Mic...

Social Work: The Basics is an insightful introduction to the often misrepresented world of social work. This accessible book presents a broad view of contemporary social work, exploring its roots and its possible future. It dispels myths surrounding social work, addresses media debates, and offers a balanced account of what social workers do. The book argues for a social work that is partisan in support of social justice. Questions covered include:How did social work...

Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner.With interviews and ′day in the life′ examples from a wide range of professionals in the industry students will learn what PR practitioners ...

The voluntary nonprofit sector is now involved in all aspects of people's lives. The management of such organizations has never been of more interest than it is now, and the sector as a whole is in a period of great change. Well-meaning amateurs are being replaced by highly committed and professional leaders, and one in every six employees in the service sector is now working in the voluntary sector. In this shifting climate, this enlightening book questions whether voluntary organizations...

Drawing on lessons from the recent history of social work to identify how and why it has lost its privilege and influence, this book challenges social work students to understand why social work has failed to maintain its position as a driver of social reform. Bamford looks forward to a new model of practice that places a commitment to put social justice back at the heart of professional practice.The book contributes to the topical debates about social work education and the identi...

Is the privatisation of state education defendable? Did the public sector ever provide a fair education for all learners?In Education plc, Stephen Ball provides a comprehensive, analytic and empirical account of the privatisation of education. He questions the kind of future we want for education and what role privatisation and the private sector may have in that future. Using policy sociology to describe and critically analyse changes in policy, policy technologies and po...

Once regarded as a system in decline, public service broadcasters have acquired renewed legitimacy in the digital environment, as drivers of digital take-up, innovators and trusted brands. Exploring this remarkable transformation, Reinventing Public Service Television for the Digital Future engages with the new opportunities and challenges facing public service media, outlining the ways in which interactive technologies are now expanding the delivery of diverse goals and enhancing...