This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globa...

The updated edition of the classic introduction to wine for everyone, by Master Sommelier Andea Immer Robinson.Great Wine Made Simple established Andrea Immer Robinson as America’s favorite wine writer. Avoiding the traditional and confusingly vague wine language of “bouquet” and “nose,” it instead discussed wine in commonsense terms.Now, thoroughly revised, this edition lives up to its title by making selecting and enjoying wine truly straightforw...

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft breweryStarting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes t...

A fascinating exploration of the inside world of sommeliers, sharing their unique perspectives, extensive expertise, and best stories.Rajat Parr’s profound knowledge of wines, deep relationships with producers, and renowned tasting abilities have made him a legend in the business. As wine director for the Mina Group, Parr presides over the lists at some of the country’s top restaurants. In Secrets of the Sommeliers, Parr and journalist Jordan Mackay present a fascinating p...

�In Without Reservations, Bill Marriott shares the incredible and quintessentially American success story of his family and their profound impact on the global hospitality industry, making all of us feel just a little more at home around the world.�- Indra K. Nooyi, Chairman and CEO, PepsiCo�It�s rare that someone like Bill Marriott comes along�his singular leadership has shaped the culture and the astounding success of a company of 300,000 people. Without Reservations revea...

The only reporter present at the mythic Paris Tasting of 1976 for the first time introduces the eccentric American winemakers and records the tremendous aftershocks of this historic event that changed forever the world of wine.The Paris Tasting of 1976 will forever be remembered as the landmark event that transformed the wine industry. At this legendary contest—a blind tasting—a panel of top French wine experts shocked the industry by choosing unknown California wi...

Featuring a fresh layout, revised maps, and more detail than ever before, the seventh edition of Parker's Wine Buyer's Guide offers collectors and amateurs alike the ultimate resource to the world's best wines.Understanding that buyers on every level appreciate a good deal, Parker separates overvalued bottles from undervalued, with wine prices instantly shifting according to his evaluations. Indifferent to the wine's pedigree, Parker's eminent 100-point ra...

A look at the history of a family beer business and how they've managed to maintain strength in an increasingly competitive industry.Featuring important insights from the company's current executives and employees, Last Canadian Beer: The Moosehead Story is not only a fascinating company history, but also a candid look at how a small New Brunswick business remains competitive in a difficult global marketplace. While other Canadian beer brands long ago sold ...

Making the dream a realityFor many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiots Guide® to Startin...

A third year High School education was enough for Lucille Orr to achieve success in the corporate world and in her own businesses. She has owned over a dozen small enterprises and three national businesses. In her twenties her Key Punch Centres employed over 100 permanent staff and in her thirties her Australian Executive Women's Network had 19 branches across Australia.In her fifties she started AWARE Properties; the first real estate company for women in Australia and in her sixt...

A true story of midlife transformation by the Napa Valley entrepreneur who put California's wine industry on the map.In 1965, after a notorious family feud, Robert Mondavi—then fifty-two years old—was thrown out of his family's winery. Far from defeated, Mondavi was dedicated to a vision of creating a superior wine. What has happened since that fateful day is one of the greatest success stories of American business. Today, the Robert Mondavi Winery is one of the mo...

In Judgment of Paris, George M. Taber masterfully chronicled the historic 1976 wine tasting when unknown California wines defeated top French ones, marking a major turning point in wine history. Now he explores the most controversial topic in the world of wine: What product should be used to seal a bottle? Should it be cork, plastic, glass, a screwcap, or some other type of closure still to be invented?For nearly four centuries virtually every bottle of wi...