Born in a tiny attic theatre on a dark and stormy night in the Summer of 1973, The Rocky Horror Show was an immediate hit with audiences and critics alike, and a much-needed shot in the arm for London’s jaded theatre-scene.Four decades on, Richard O’Brien’s hilarious cross-dressing tribute to trashy B-movies, ’50s sci-fi, sexual liberation, gothic horror and rock ‘n’ roll has been seen in over 30 countries and translated into more than 20 languages, and it continues to pull in the ...

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the...

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to gre...

New York Times Bestseller“A powerful guide for taking control of our attention.” —Tony Schwartz, author of The Power of Full Engagement and CEO of The Energy ProjectFrom the author of the #1 international bestseller Emotional Intelligence, comes a groundbreaking look at today’s scarcest resource and the secret to high performance and fulfillment: attention.For more than two decades, psychologist and journa...

*NOW A NETFLIX LIMITED SERIES—from producer and director Shawn Levy (Stranger Things) starring Mark Ruffalo, Hugh Laurie, and newcomer Aria Mia Loberti*Winner of the Pulitzer Prize and National Book Award finalist, the beloved instant New York Times bestseller and New York Times Book Review Top 10 Book about a blind French girl and a German boy whose paths collide in occupied France as both try to survive the devastation of World ...

NLP In A Week is a simple and straightforward guide to neuro-linguistic programming, giving you everything you need to know in just seven short chapters. From communicating more effectively to creating greater rapport with others, you'll discover the ability to change what isn't working in your life and increase what is.This book introduces you to the main themes and ideas of NLP, giving you a basic knowledge and understanding of the key concepts, together with practical a...

Developing your emotional intelligence just got easierExperts are beginning to agree that types of intelligence other than IQ (Intelligence Quotient) have evolved as human capacities over the last two million years. Low Emotional Intelligence Quotient or EQ can be perceived as the absence of control over the outcome of a situation. Do you ever feel like this is the case - you keep getting 'poor luck' or cannot influence better results? When you have a high ...

Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners...

Method and process are important in project management, but knowing how to use them is even more so. Project managers can increase effectiveness most by developing soft skills. You will find that these skills are transferable across project types and industry sectors. This book illustrates the application of NLP to develop competencies - better equipping you to communicate across cultures, reframe problems, manage stakeholder groups, resolve conflicts, motivate teams and become an even bet...

Although much has changed in schools in recent years, the power of differentiated instruction remains the same—and the need for it has only increased.Today's classroom is more diverse, more inclusive, and more plugged into technology than ever before. And it's led by teachers under enormous pressure to help decidedly unstandardized students meet an expanding set of rigorous, standardized learning targets. In this updated second edition of her best-selling classic work, Carol Ann To...

A class can be skilled and motivated to learn without a teacher always having to lead. Engaging learners in this way unpicks intrinsic motivation, the foundation that underpins a productive learning environment and helps to develop independent learning, creativity and improved behaviour management.Based on five years of intensive research through Osiris Educational's award-winning Outstanding Teaching Intervention programme, during which the authors have trained more than 500 teach...

The author, Dr Hugh Phillips, is recognised internationally as an expert in the psychology of shopping behaviour and its application to in-store marketing. He holds a PhD in the Cognitive Psychology of Shopping.This book outlines how we process information in-store and how this can be translated into an effective in-store strategy. This "how to" book, the fourth by Dr Phillips, serves three key needs:  to give professionals highly practical guidance that they can use in their careers immediat...