How Your Business Can Use the Science That Helped Win the White HouseThe average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.What's the solution? A/B testing.A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has ...

Before you start your Internet job-hunt, there are some things that you must know, like:• Why are job sites like Monster and CareerBuilder so stunningly ineffective?• What can you do to make sure your resumes survive the elimination process?• How do you find the information that search engines like Google can’t?• How can you tell the difference between a genuinely helpful job board, and a website designed only to collect resumes?...

Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, us...

A winning resume is a passport to an interview call, and could even land you the job. This book fulfils this long-felt need for a contemporary guide on resume writing that is in line with the expectations of global employers in this information technology-driven age.

Proven techniques and invaluable advice for writing winning business proposals—revised and updated!What makes a winning business proposal? It highlights your skills and services, meets your client's needs, and clearly sets you apart from the competition.Since 1995, Handbook for Writing Proposals has helped thousands of professionals develop winning proposals. This exceptional handbook guides you through the unique nine-step proposal-writing process from the initi...

The original how-to guide for people who want to launch and run a successful freelance translation business, fully revised and updated! With over 10,000 copies in print, How to Succeed as a Freelance Translator has become a go-to reference for beginning and experienced translators alike. The fully revised third edition includes nearly 250 pages of practical tips on writing a translation-targeted resume and cover letter, preparing a marketing plan, marketing your services to agencies and di...

This companion guide to the bestselling The Six Sigma Way focuses on the project improvement teams that do the real, in-the-trenches work of Six Sigma—measuring performance, improving quality and saving millions in the process.The Six Sigma Way Team Fieldbook is a highly practical reference for team leaders and members, outlining both the methods that have made Six Sigma successful and the basic steps a team must follow in an improvement effort. Written by three v...

Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work.Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals b...

How to Start Your Online Business And Make Money OnlineTable of ContentsIntroduction:Chapter 1: Choosing a Business Idea:Chapter 2: Planning the business:Mission and goals:Marketing plan:Pricing:Packaging:Distribution:Chapter 3: Online marketing strategiesCPM and PPC:Social Networking Websites:Chapter 4: Setting up a websiteAcquire a domain name:Choosing a web host:Designing a w...

Create your “someday” life TODAY!“Get ready to let your dreams take flight! Tamara taught me things I wish I’d known years ago; it would have saved me a lot of time and money.”Jamie Novak, founder of www.BiteSizeLiving.com and author of Stop Throwing Money Away and The Get Organized Answer Book“A heart-pounding read for entrepreneurs who want answers to all those nagging questions. Read it and fly.”Ne...

Thank you for your interest in this book. The "Getting Started in" series, is a series of books designed to help you get the foundation about a subject matter. Time is one of our most precious resources and as such it does not comeback, for that reason the Jenice Adams created this series. It is a series of small quick and easy to read and understand books, designed to give you a quick idea on a subject. Instead of spending a lot of time and money on a subject to find out that it is not wh...

Learn the Secrets to Succeeding in Global TradeWholesale 101 provides the tools and insight you need to launch a successful business by combining various platforms—B2B sites, trade shows, trading companies, and others--into a powerful product sourcing strategy.Whether you're looking to drop ship from wholesalers and manufacturers or import product direct to sell in your store, this unparalleled guide reveals inside information of an industry full of secrets....