This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical and recuperative marketing. Taking an interdisciplinary approach, this book delves into the history, psychology, theories, and models of modern marketing practices, revealing the often hidden, coercive strategies ...

The Silent Origin: How Nothing Becomes SomethingA Thought-Provoking Inquiry into the Nature of BeingWhat if everything you believe about existence is merely an illusion? What if nothingness is not empty but the very foundation of all that is?In The Silent Origin, we embark on a profound journey, tracing the emergence of something from nothing, questioning the illusion of separation, and awakening to the deeper reality of consciousne...

TRIPURA RISING: When Ancient Ash Meets Modern FireFour thousand years ago, Lord Shiva destroyed three floating space cities with a single arrow. The demons who built them did not die. They waited.They are waiting no longer.On the first night of 2030, deep beneath the streets of Delhi, an ancient architect named Mayasura pours stolen nuclear water into three crystal pods. In them: golden ash, silver ash, iron ash — the last memory of three f...

Filled with unfiltered reflections and hard-won lessons, Dear Rookie, Don’t Panic is the candid career guide every newcomer needs but never gets. Packed with insights no classroom covered and advice no induction programme offered, this book delivers the practical wisdom you wish someone had shared with you on day one.In these pages, the author offers a mix of practical advice, relatable stories, and actionable steps that will help you navigate the complexi...

Nanotechnology in Modern Animal Biotechnology: Concepts and Applications discusses the advancement of nanotechnologies in almost every field, ranging from materials science, to food, forensic, agriculture and life sciences, including biotechnology and medicine. Nanotechnology is already being harnessed to address many of the key problems in animal biotechnology, with future applications covering animal biotechnology (e.g. animal nutrition, health, disease diagnosis, and drug delivery). Thi...

Cloud Computing and IoT Strategies for Industry 5.0 Innovation is a comprehensive study centred on Industry 5.0 principles, highlighting the integration of human-centric, sustainable, and resilient intelligent digital technologies. The book presents a comprehensive exploration of how cloud computing, the Internet of Things (IoT), edge intelligence, and advanced data analytics are transforming the modern industrial ecosystemWith ten structured chapters, the book progresses from foundational...

Mastering the Game of Selling is a knowledge bank for the sales professionals. After complete reading of this book, you will emerge as a master in selling. This book is full of sales strategies, sales closing techniques and inputs for sales professionals, which will help them to achieve the pinnacle in their lives. Selling is an art and it starts with the salesman intent to sell. His attitude, personality, communication skills & knowledge about the product plays a vital role in closing the...

Cloud Computing and IoT Strategies for Industry 5.0 Innovation is a comprehensive study centred on Industry 5.0 principles, highlighting the integration of human-centric, sustainable, and resilient intelligent digital technologies. The book presents a comprehensive exploration of how cloud computing, the Internet of Things (IoT), edge intelligence, and advanced data analytics are transforming the modern industrial ecosystemWith ten structured chapters, the book progresses from foun...

The book, Endangered Nature, Tales in Indian Context, authored by Dr. Pawan Kumar, are some untold stories on the nature. These stories have their characters from villages of India, depicts the suffering of animals, birds, trees, and environment. Dr. Pawan Kumar is a young emerging writer of India, who has published many stories and essays in renowned magazines of India and abroad. He has given multiple talks and conducted many radio programs on his work. He already has published four book...

In the landscape of e-commerce, data security has become a concern as businesses navigate the complexities of sensitive customer information protection and cyber threat mitigation. Strategies involving cloud computing, blockchain technology, artificial intelligence, and machine learning offer solutions to strengthen data security and ensure transactional integrity. Implementing these technologies requires a balance of innovation and efficient security protocols. The development and adoptio...

As the global economy rapidly evolves, the need for environmentally responsible and socially conscious business practices has become more urgent than ever. Green entrepreneurship represents a powerful response to this call, aligning innovation with sustainability to reduce environmental impact while driving economic growth. By prioritizing long-term ecological balance over short-term profit, this approach fosters new business models that contribute to the United Nations Sustainable Develop...

Cardiovascular Toxicity and Therapeutic Modalities Targeting Cardio-Oncology: From Basic Research to Advanced Study analyzes the emerging the field of cardio-oncology, reviewing recent advancements in the field, discussing how to monitor and treat cancer survivors for cardiotoxicity, and identifying potential cardiac side effects in novel cancer therapies. By adopting a translational approach, the book first comprehensively covers the basic science, mechanisms and concepts, which is follow...