Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:* The use of multimedia techniques in PR* Overseas med...

So many questions surround the key figures in the English literary canon, but most books focus on one aspect of an author's life or work, or limit themselves to a single critical approach. Alexander Pope is a comprehensive, user-friendly guide which:* offers information on Pope's life, contexts and works* outline the major critical issues surrounding his works, from the time they were written to the present*explains the full range of different critical views a...

The Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing**1660-1789 features coverage of the lives and works of almost 500 notable writers based in the British Isles from the return of the British monarchy in 1660 until the French Revolution of 1789.Broad coverage of writers and texts presents a new picture of 18th-century British authorshipTakes advantage of newly expanded eighteenth-century canon to include significantly more women write...

How did the start-up dating app CLikD quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career?Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the b...

How do things come to stand for something other than themselves? An understanding of the ontology of relations allows for a compelling account of the action of signs. The Primacy of Semiosis is concerned with the ontology of relations and semiosis, the action of signs. Drawing upon the work of Gilles Deleuze, John Deely, and John Poinsot, Paul Bains focuses on the claim that relations are 'external' to their terms, and seeks to give an ontological account of this purported externa...

Published in 1999, this work offers a balanced interdisciplinary account of literary and criminal forgery as they were practised, constructed and theorized in the 18th century as a corollary of the new documents of the financial revolution: banknotes, bills of exchange and promissory notes. The book surveys the crime and its mythology, placing well-known cases such as that of Dr. William Dodd within the pattern of 400 prosecutions from the period 1715-1780. In parallel, accounts of some ma...

The Poems of Alexander Pope is a multi-volume edition of the poetry of Alexander Pope (1688–1744) resulting from a thorough reappraisal of his work, from composition through to reception. The annotations and headnotes are full and informative, and the layout is designed to enable the reader to navigate easily between the poems, the record of variants and the editorial commentary. The poems are presented in chronological order of publication, with original capitalisation, italicisa...

The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts.As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Han...

The Sage Handbook of Political Marketing is a comprehensive resource that introduces the theory and practice of political marketing in a global, yet simultaneously localized, world. The practice of political marketing has evolved significantly during the 20th and 21st centuries, adapting to the rise of mass media, marketing communication, advertising, and the web. Traditionally dominated by US, European, and Australasian scholars, the field has up-to-now emphasized the Ame...

What does it mean to be human? Why do people dehumanize others (and sometimes themselves)? These questions have only recently begun to be investigated in earnest within psychology. This volume presents the latest thinking about these and related questions from research leaders in the field of humanness and dehumanization in social psychology and related disciplines. Contributions provide new insights into the history of dehumanization, its different types, and new theories are proposed for...

The early modern period inherited a deeply-ingrained culture of Christian remembrance that proved a platform for creativity in a remarkable variety of forms. From the literature of church ritual to the construction of monuments; from portraiture to the arrangement of domestic interiors; from the development of textual rites to drama of the contemporary stage, the early modern world practiced 'arts of remembrance' at every turn. The turmoils of the Reformation and its aftermath transformed ...

Staging the revolution offers a reappraisal of the weight and volume of theatrical output during the commonwealth and early Restoration, both in terms of live performances and performances on the paper stage. It argues that the often-cited notion that 1642 marked an end to theatrical production in England until the playhouses were reopened in 1660 is a product of post-Restoration re-writing of the English civil wars and the representations of royalists and parliamentarians that emerged in ...