Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?...

The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book.Cool isn't just a state of mind, a celebrity fad, or an American obsession—it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cool digs benea...

Kevin O’Leary shares invaluable secrets on entrepreneurship, business, money and life.Can you make millions just by “visualizing yourself rich” as some business prophets suggest? Don’t buy it, says Kevin O’Leary. If you want to be a successful entrepreneur and amass wealth, you’re going to have to work for it. But the good news is: with the right guidance, focus and perseverance, you can turn entrepreneurial vision into lucrative reality and have the personal freedom that only weal...

From the daughter of business mogul Donald Trump and a rising star in the Trump organization, this New York Times bestseller is a business book for young women on how to achieve success in any field, based upon what Ivanka Trump has learned from her father and from her own experiences.Inspiration. Success. Confidence. Passion. No one is born with these qualities, but they are the key ingredients for reaching goals, building careers, or taking a blueprint a...

What if your dream job didn’t have to stay a dream?In Quitter, bestselling author and motivational speaker Jon Acuff delivers a practical, inspiring roadmap for anyone who’s ever wondered if they were meant for more than their current 9-to-5. With humor, honesty, and hard-earned experience, Acuff shows you how to bridge the gap between your day job and your dream job—without risking everything in the process.This isn’t just a book about quitting—it...

Imagine if your work allowed you to use all your talents and pursue all your interests - not just the ones that pay your rent, but also the ones that float your boat. Sounds impossible right? It isn’t, as many successful men and women can now attest. ONE PERSON/MULTIPLE CAREERS: A New Model For Work/Life Success by Marci Alboher charts a new path to career satisfaction: becoming a “slash.” Be they lawyer/ministers, recruiter/innkeepers, or CEO/moms, the true winners in today’s workplace ar...

A steamy, erotic tale from New York Times bestselling author, Mary B. Morrison, writing under the pseudonym HoneyB, about three men who marry for all the wrong reasons.Herschel Henderson said, "I do," to gain access to his wife's money, Lexington Lewis vowed for his better and her worse, and Brian Flaw meant until death do we part, yet none of them are dedicated to their wives.Herschel has a mistress that he sexes more than his wife, Lexington is mak...

When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration c...

Judy Carter, guru to aspiring comedy writers and stand-up comics, tells all about the biz of being funny and writing funny in this bright, entertaining, and totally practical guide on how to draw humor from your life and turn it into a career.Do you think you’re funny? Do you want to turn your sense of humor into a career? If the answer is yes, then Judy Carter’s The Comedy Bible is for you. The guru to aspiring stand-up comics provides the complete scoop ...

Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder."Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call i...

An empowering career and lifestyle guide for twentysomethings, this is Nice Girls Don't Get the Corner Office for women looking to be the "it" girl and succeed on the jobEvery office has one - a Go-Getter Girl - someone who seems to just know certain stuff about how to get the plum jobs/lifestyle she wants and damn, always looks great while she's at it. Magic? No, it's about strategizing--and The Go-Getter Girl's Guide shows you how....

If you've ever dreamed of working at Vogue, photographing supermodels, or outfitting celebrities, In Fashion will equip you with everything you need to know to get an “in” into fashion. Former beauty and fashion news director of Harper's Bazaar and editor in chief of Seventeen, Annemarie Iverson—the outsider’s insider—knows just how to get noticed and stay on top. In Fashion is packed with her insightful tips, along with advice from leaders at M...