An invaluable resource that helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.Loyal customers are the beating heart of every great business.?Why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ...

How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business’s customer experience by creating “buying loops” that keep your customers coming back for more.The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you rep...

Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention. That will cost you time and money, and perhaps worse, do little or nothing to solve the root problem.Dealing with Difficult Customers will show you:How to stop using gimmicks and tri...

Loyal customers are the beating heart of every great business.So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return.A better solution is to shift resources from attracting new customers to engaging the...

Whether you’re in the trenches or the boardroom, you’re going to encounter demanding, dissatisfied, and disagreeable customers. Are your people (and you) prepared to deal with them?Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention. That will cost you time ...

How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business’s customer experience by creating “buying loops” that keep your customers coming back for more.The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, ...

In the last five years, the world of work has changed dramatically. Thanks to technology companies like Uber, Airbnb, TaskRabbit, and Instacart, the new “gig economy” seems to constantly be in the news. But most of the media focus is on the low end of the skill spectrum; little attention is being paid to the best-in-class professionals who have chosen an independent path. New digital talent platforms are developing at a rapid clip with a wide variety of business models, many catering to ve...

It can be messy and overwhelming to figure out how to solve thorny problems. Where do you start? How do you know where to look for information and evaluate its quality and bias? How can you feel confident that you are making a careful and thoroughly researched decision?Whether you are deciding between colleges, navigating a career decision, helping your aging parents find the right housing, or expanding your business, Problem Solved will show you how to use the powerful AR...

Why are some organizations more innovative than others? How can we tap into, empower, and leverage the natural innovation within our organizations that is so vital to our future success? Now more than ever, companies and institutions of all types and sizes are determined to create more innovative organizations. In study after study, leaders say that fostering innovation and the need for transformational change are among their top priorities. But they also report struggling with how to enga...

Now revised and updated for the digital era, the classic bestseller How to Start a Conversation and Make Friends has helped hundreds of thousands of people communicate with wit, confidence, and enthusiasm for more than a generation.Small-talk expert Don Gabor has completely revised and updated this definitive guide, showing how to combine essential techniques in the art of conversation with necessary skills for communicating in the twenty-first century. By...

Millions of artists entrepreneurs crafters and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like trying to fit a square peg into a round hole. Jennifer Lee knows what its like to make the entrepreneurial leap and how to do it successfully. The key is showing creative types how to use rather than stifle the imagination and intuition that make them creative in the first place. Lees illustrated colorful worksheets an...

A Practical Guide to Using the Principles of Servant LeadershipLeadership is a calling. And servant leadership—the idea that managing with respect, honesty, love, and spirituality empowers employees—helps individuals answer that calling. Bestselling author and former Fortune 500 executive James A. Autry reveals the servant leader’s tools, a set of skills and ideals that will transform the way business is done. It helps leaders nurture the needs and goals of those w...