Ghostwriting is the single most lucrative way to monetize your talents as a writer.Over the past 6 years, Nicolas Cole has ghostwritten for more than 300 different industry leaders, C-Suite executives, founders of Silicon Valley startups, venture capitalists, and even Olympic athletes, Grammy-winning musicians, and New York Times bestselling authors. In 2017, Cole founded the first ghostwriting agency specializing in opinion articles online, and to date has ghostwritten more than 3...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comSome writers don't want to think about the money side.The question of how to monetize as a writer, creator, and thought leader is a bit loaded-because it requires you to address a deeper question, first.Two questions, actually...Question #1: What does the party cost?Ques...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comIf your career starts at 25, and the average retirement age is 65, and each role (each "swing") is roughly a 5-year journey, that's 8 trips to the plate and then you're done.Whatever you accomplish for yourself in those 8 trips-whether it be playing a meaningful role in a company, building your own, mentoring others, m...

"There are only three career paths to make money as a writer. Work at a magazine or newspaper. Work in advertising. Or work at a coffee shop by day and on your novel at night."That was the advice Nicolas Cole's college professor gave him upon graduating with a degree in creative writing in 2013.But he didn't listen.Over the past 10+ years, Nicolas Cole has generated more than $30 million as a writer by proving that writing can be monetized ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comHuman beings are not brands.Listen closely...Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show that evangelized...

To read this "Pirate Profile," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comIf you want to change your behavior, you have to change the situation around your behavior.Let's say, for example, that you want to eat healthier food. You can modify your circumstances in three ways:PreparationAccountabilityMindsetThis is just one of the techniques...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comOne of the most common questions entrepreneurs and small business owners ask is, "How do I create a category if I'm not a heavily funded startup or some massively successful company? How can someone like me create a category of my own?"This reveals maybe the single greatest benefit of category design:Anyone can...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comThere isn't a tech executive on planet earth who hasn't seen the chart from the book Crossing The Chasm that separates early adopters from later-stage customer segments.Author Geoffrey A. Moore describes (languages) the "chasm" innovative startups must cross to move their prod...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comThe entire field of "analysis" (of any kind: habitual, financial, data usage, etc.) is backward-looking. You are analyzing data from the past.The thing is, no one really wants to challenge the past. Not even the smartest people in the most technical of fields where you would think subjectivity didn't h...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comMany years ago, Kraft ran an internal survey.The survey asked the company's top 100 executives which Kraft products they ate. "Which products do you buy a lot of? Which of these products do you love?"Turns out, only 3 of the top 100 executives were Superconsumers of their own company's products...

For fans of Jessica Sorensen, J.A. Redmerski, and Abbi Glines...Twenty-four-year-old Pax Tate is an asshole. Seriously. He's a tattooed, rock-hard bad boy with a tough attitude to match. His mother died when Pax was seven, leaving a hole in his heart filled with an intense guilt that he doesn't understand. What he does know is that he and his dad were left alone, and they have never been close. Now, he uses drugs and women to cope with the black void in his soul. He pretends that t...

In this issue of Clinics in Sports Medicine, guest editors Drs. Rachel Frank, Brian J. Cole, Andrew S. Bi, and Nicholas Tsouris bring their considerable expertise to the topic of Orthobiologics in Sports Medicine. Top experts discuss areas such as traditional injection therapy for OA: do they work and are they safe?; platelet-based injections for knee OA; BMA and BMC for the treatment of knee OA; adipose and MFAT for the treatment of knee OA; orthobiologics for ligament injuries; biologics...