You started a business. But why?Entrepreneurs often lose sight of what matters. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?Derek Sivers accidentally started a business by helping musicians sell their music. It became the largest online seller of independent music with over 150,000 musicians and $100M in sales. After ten years, he sold the company for $22 million and gave all the money to charity.In “...

Useful wisdom. Simple profound mental models to guide your decisions.Overwhelmed? If you feel anything less than “hell yeah!” about something, say no. We say yes too often. By saying no to almost everything, you leave space and time in your life to throw yourself completely into the few things that matter most.After Derek Sivers’ “hell yeah or no” rule was adopted by podcasters, bloggers, and investors, he compiled related ideas into this...

Every creator has the same problems with marketing.How do you call attention to your work?How do you get your creations into people’s minds and hearts?How do you get fans to tell their friends?How do you charge money for your labor of love?How do you get the media to help?Derek Sivers was a professional musician before ...