Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to improve dramatic...

This book is for anyone who has to sell, whether self-employed or working for a small business, including those completely new to sales, those who’ve tried before and failed, and those who’d like to brush up their skills and learn a few new tricks.Find out in this book the secrets of successful salespeople, get an insight into the psychology of buying and selling, and pick up tips on how to write powerful sales materials. Work out your own unique sales persona and find a way to mak...

Dolls’ houses have a long history, stretching from ancient Egypt to sixteenth-century Bavaria to modern global mass–production. Today, fine collections of houses exist, for example across Britain and America, and of course are still to be found in many homes, both as toys for children and as works of art, to which many hours are devoted. In this book, Moi Ali sketches the fascinating history of the dolls’ house, and describes how to begin your own collection. From scale to style to type of...

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold Calling ForeverSalespeopl...

My London is the first in a series of travel guides written by people who actually live and work in the cities they are writing about.This first guide features insight from five very different Londoners. They each have their own take on what makes London tick. From family days out to luxurious shopping trips, afternoon teas to wild, late night parties, our writers cover it all.

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

Michael Brein’s London Travel Guide helps you get to the city's top 50 visitor attractions easily and cheaply using London's excellent Underground system. From the British Museum to the London Eye, with this ultra simple guide you can discover and get to London’s 50 top points of interest, or London’s top 10 "Must See" attractions if you have limited time; find the nearest Underground station and which lines to take; see how to exit the station and walk to the attraction; note ot...

The fast and easy way to learn how to manage people, projects, and teamsBeing a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment that you never imagined possible.Managing For Dummies, 3...

Using our time more effectively is the single best way to seize an advantage and change our lives for good.Time - unlike money, opportunity or good looks - is the one resource that is allocated equally to all of us. No matter what our financial or family situation, we each get 24 hours a day. In the practical and straightforward style to which his DRAGONS' DEN contestants are accustomed, Duncan Bannatyne explains how we can make the most of our time to get the most...

Here is a compact and useful guide, filled with detailed and original drawings, to help put a date to the variety of period buildings we see around us. It covers an immense range of structures and styles from 1500 to 1950. In addition, there is a glossary of architectural terms and a historical time chart. The book will prove an invaluable companion whether visiting grand houses open to the public or simply strolling around the streets of villages, towns and cities.

A practical, easy-to-understand guide to Balanced Scorecard for busy business leadersThe Balanced Scorecard method is an analysis technique designed to translate an organization's mission and vision statement and overall business strategies into specific, quantifiable goals, and to monitor the organization's performance in achieving these goals. Much less technology driven then other analysis approaches, it analyzes an organization's overall performance in four reg...

In this day of increased pressure to achieve results, time management has become a vital skill. With time-saving solutions, checklists, tips and techniques, Successful Time Management helps review and assess time management techniques and shows how to adopt new work practices to make effective use of time. It includes great advice on controlling paperwork, getting and staying organized, delegating and working with others, prioritizing to focus on key issues and realizing the best results. The...