Join videogame industry veteran Michael Thornton Wyman on a series of detailed, behind-the-scenes tours with the teams that have made some of the most popular and critically acclaimed videogames of the modern era. Drawing on insider's perspectives from a wide variety of teams, learn about the creation of a tiny, independent game project (World of Goo), casual game classics (Diner Dash, Bejeweled Twist), the world's most popular social game (FarmVille) as well as the world's most popular MM...

**A New York Times BestsellerFrom one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives**Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our li...

“A visionary roadmap for people who believe they can change the world—and invaluable advice about bringing together the partners and technologies to help them do it.” —President Bill ClintonA radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools, Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s Fortune 500 companies and enabling upstart entrepreneurs to ...

NEW YORK TIMES BESTSELLERFrom the authors of Click and former Google Ventures partners, Sprint presents a unique five-day process for solving tough problems, proven at more than a hundred companies.Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it t...

NATIONAL BESTSELLER“The stories in this book make for a fascinating and remarkably complete pantheon of just about every common despair and every joy related to game development.” — Rami Ismail, cofounder of Vlambeer and developer of Nuclear ThroneDeveloping video games—hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves...

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choi...

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. N...

Biz Stone, the co-founder of Twitter, discusses the power of creativity and how to harness it, through stories from his remarkable life and career.Things a Little Bird Told MeFrom GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter-t...

Author Marketing 101 returns to the basics of a strategic marketing plan and reinterprets corporate terminology so that it applies to novelists and small business owners. Through interactive exercises and demonstrative case studies, new and established authors will learn how to:oDevelop a professional and engaging author personaoIdentify overarching themes and colors for their storiesoApply these colors and themes to their marketing collateral,web design, and p...

“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.”Three short years ago, when Chris Brogan and Julien Smith wrote thei...

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is about the big picture: creating repeat customers, not one-time buye...

The First How-To Strategy Guide to Transmedia Storytelling“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."—David Gale, Executive Vice President, MTV Cross Media“Transmedia storytelling is a bold and ex...