In the social media era, people and organizations increasingly fight over the public's attention. This competition is especially intense in American presidential campaigns. As someone who used attention-grabbing strategies throughout his career, Donald Trump's communication skills were well suited to this environment. His campaigns illustrate the power and limits of attention-grabbing campaign tactics. While he successfully dominated the public's attention in his presidential campaigns, pe...

Everything you need to know about election polls can be found in this compact, conversational, and current volume. When it comes to tapping the public’s opinion on candidates and issues at the ballot box, the stakes are high. Acclaimed scholars Michael W. Traugott and Paul J. Lavrakas—who also have regularly conducted polls, not just studied them—cover the latest technologies used for data collection and data analysis, including internet polls, as well as how polls are used in campaigns an...

A thorough and comprehensive guide to the theoretical, practical, and methodological approaches used in survey experiments across disciplines such as political science, health sciences, sociology, economics, psychology, and marketingThis book explores and explains the broad range of experimental designs embedded in surveys that use both probability and non-probability samples. It approaches the usage of survey-based experiments with a Total Survey Error (TSE) persp...

For the sixth presidential election running, Michael W. Traugott and Paul J. Lavrakas team up to give voters everything they need to know about election polls. When it comes to polls, the stakes are high, which is why this edition has been revised to incorporate information on the latest technologies used for data collection and data analysis. In straightforward language, the authors answer questions such as: • How do political candidates and organizations use poll data? • How do news orga...