A history of the Mariposa Folk Festival, from its humble roots in Orillia in 1961 to international acclaim and legendary status as a premier folk music gathering.Mariposa began in the heyday of the early 60s “folk boom.” In its more than fifty-five years, it has seen many of the world’s greatest performers grace its stages: Pete Seeger, Joni Mitchell, Leonard Cohen, Gordon Lightfoot, Buffy Sainte-Marie, Jann Arden, and Serena Ryder.The festival has long hel...

The book focuses on a strategic approach to brand building and using online platforms to your benefit. Learn how to master your website, blog, social network profiles, and YouTube channels with this unique book. It will help you to understand the essence of branding and the difference between marketing and branding.It primarily focuses on the individual brand and product and is a tool to position you in this global world, make an impact, and make money. Don't be indifferent; be the...

Things you will learn:Understand the true idea of branding and why people buy brandsIdentify your target customer like a proDefine a real value of your productLearn top techniques for finding a sticky brand namesCreate brand personality to build relationship with your customersLearn how to separate yourself from the crowdWhat copywriting is and what you need to know to do it effectivelyHow to gain a thoroug...

This book is helpful for marketers, bloggers, entrepreneurs, and anyone interested in what exactly copywriting is and how to excel in this line of work. Users of these professional guidelines for copywriting can get the most excellent support to write copy to sell products or services online for profit.This book covers:Basics of copywritingThe best qualities of a copywriterHow to get started in copywritingHow to make money by copywriting

In this posthumous collection of thought-provoking essays—many published here for the first time—Pulitzer Prize–winning historian and bestselling author David McCullough affirms the value of history, how we can be guided by its lessons, and the enduring legacy of American ideals.History Matters brings together selected essays by beloved historian David McCullough, some published here for the first time, written at different points over the course of his lo...

After John A. Macdonald’s death, four Tory prime ministers — each remarkable but all little known — rose to power and fell in just five years.From 1891 to 1896, between John A. Macdonald’s and Wilfrid Laurier’s tenures, four lesser-known men took on the mantle of leadership. Tory prime ministers John Abbott, John Thompson, Mackenzie Bowell, and Charles Tupper headed the government of Canada in rapid succession. Each came to the job with qualifications and limitatio...

Lessons from New Zealand's top entrepreneur on surviving tough times. Michael Hill believes it's possible to succeed in a downturn - in fact, it is the perfect situation in which to perfect a business.International jewellery store-chain owner Michael Hill believes the struggling economy can be a good thing for businesses and entrepreneurs. Instead of fearing the side-effects of recession, wallowing in gloom and convincing ourselves the only safe haven is at home under the blankets, entrepr...

This self-contained account of the statistical basis of epidemiology has been written specifically for those with a basic training in biology, therefore no previous knowledge is assumed and the mathematics is deliberately kept at a manageable level. The authors show how all statistical analysis of data is based on probability models, and once one understands the model, analysis follows easily. In showing how to use models in epidemiology the authors have chosen to emphasize the role of lik...

Michael Hill's step-by-step guide to fulfilling your dreams - any dreams - easily. Michael outlines all the key lessons he has learned over the years. His wisdom covers these topics in great detail with lots of helpful examples: * Clearing the clutter of your mind * Positive day-dreaming * Letting go and thinking bigger * Change - Making a negative a positive * Working smarter not harder * How to keep motivated * The power of the spoken word * Smarten up * Great health * Having fun * Think...

Fear of death and disease preoccupied the European consciousness throughout the early modern era, becoming most acute at times of plague and epidemics. In these times of heightened anxieties, images of saints and protectors served to reassure the faithful of their religious protection against infection. Modes of visual engagement and devotional subject matter were coupled in new ways to reinforce the emotive impact of art works and to reaffirm the perceived reality of the afterlife. In thi...

Constructing a ten-mile stone wall through the middle of a massive lake is an engineering nightmare. The Nezahualcoyotl Dike, built to protect Tenochtitlan from both catastrophic flooding and salt contamination, faced immense horizontal pressure from the water and deep vertical instability from the soft, saturated lakebed. Traditional stone masonry would simply sink into the mud under its own weight. Aztec engineers bypassed this catastrophic failure by completely reinventing their foundat...

The Public Policy Process is essential reading for anyone trying to understand the process by which public policy is made.Explaining clearly the importance of the relationship between theoretical and practical aspects of policymaking, this book gives a thorough overview of the people and organisations involved in the process. Changes to the complexity of the problems faced everywhere and to the way populist approaches to policymaking are emerging make new thinking essentia...