Two experts offer an accessible introduction to the behavioral insights approach, which applies evidence about human behavior to solve practical problems.“A brilliant book, packed with wisdom and insights, and a ton of fun to boot.” —Cass R. Sunstein, New York Times-bestselling coauthor of NudgeOur behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the pow...

**How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.Finalist, 2025 Foreword INDIES Awards, Self-Help (Adult Nonfiction) CategoryShortlisted, Global Association of Applied Behavioural Scientists Book AwardLonglisted, Non-Obvious Book Awards 2025**In our increasingly distrusting and polarized nations, accusations of hypocri...

How our desire to stamp out hypocrisy is backfiring—and how learning to target our criticisms better can improve our politics, business, and personal relationships.In our increasingly distrusting and polarized nations, accusations of hypocrisy are everywhere. But the strange truth is that our attempts to stamp out hypocrisy often backfire, creating what Michael Hallsworth calls The Hypocrisy Trap. In this groundbreaking book, he shows how our relentless dr...