One of Forbes's Top 10 Technology Books of the YearHow to redesign ‘big, old’ companies for digital transformation and success—with examples from 300+ business leaders and 30+ organizations, including Amazon Uber, LEGO, and Toyota.Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. F...

Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critic...