The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:* selecting target markets* creating a positioning statement* writing a financial paragraph* motivating othersthereby demonstrating how to act as a bridge between sales, development and finance.Successfully marketing products for technology companies requires the application of precision marketing techniques, a...

About a year ago, we published the Cloud Academy primer "Shedding Light on Cloud Computing". Since then, interest in cloud computing has blossomed and I have had the opportunity to present our Cloud Academy content at cloud computing events around the world. This new book encapsulates the insights and knowledge gathered from the conversations at these events. That includes the dialogue with cloud practitioners, vendors, customers and the considerable number of cloud computing gurus this in...

So you’ve been asked to lead a quality control initiative? Or maybe you’ve been assigned to a quality team. Perhaps you’re a CEO whose main concern is to make your company faster, more efficient, and less expensive. Whatever your role is, quality control is a critical concept in every industry and profession.Quality Control For Dummies is the straightforward, easy guide to improving your company’s quality. It covers all of today’s available options and provides expert tech...

The professional standard in the field of project management, A Guide to the Project Management Body of Knowledge better known as the PMBOK® Guide published by the Project Management Institute (PMI®) serves as the ultimate resource for professionals and as a valuable studying and training device for students taking the PMP® exam.A User's Manual to the PMBOK® Guide takes the next logical step to act as a true user's manual. Its accessible format and easy-to-underst...

Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the "as-a-service" model to put your company on a path to profitable growth.This cloud-driven journey will affect every part of the organization. How offers are...

This PMP Study Guide employs multilearning techniques to maximize your knowledge retention for the many project management terms and concepts. Based on the PMBOK Guide Fifth Edition, the contents deliver the information, knowledge, and confidence needed to pass the PMP exam. This book provides comprehensive coverage of the information required to prepare for the PMP exam in an easy-to-understand format and also includes many practice questions and quizzes. An emphasis on areas of exam diff...

Use Kanban to maximize efficiency, predictability, quality, and valueWith Kanban, every minute you spend on a software project can add value for customers. One book can help you achieve this goal: Agile Project Management with Kanban.Author Eric Brechner pioneered Kanban within the Xbox engineering team at Microsoft. Now he shows you exactly how to make it work for your team.Think of this book as “Kanban in a box”: open it, read the quicksta...

From any perspective, the ideal construction project is one in which the contractor shows up on your doorstep with the right price and all of his tools, people, and equipment ready to start, and builds exactly what you want for the price you want and finish on schedule. Everyone then goes away, happy as clams. This is the ideal, but it never occurs.The world is a competitive place; to survive, contractors must think competitively in order to win work. They must find a way to comple...

Complete coverage of all current objectives for the CAPM and PMP exams—more than 1,000 practice exam questions and in-depth explanations in total!Thoroughly revised for the current PMI Project Management Body of Knowledge (PMBOK), this up-to-date resource offers complete coverage of all the material included on the Certified Associate in Project Management and Project Management Professional exams. You’ll find learning objectives at the beginning of each chapter, exam tips, pract...

Create and run your own virtual business!Whether it is a full-time online consulting business or just selling your crafts on the side, starting an Internet enterprise is a very appealing prospect to a budding entrepreneur! The Everything Guide to Starting an Online Business is the perfect guide as you navigate the online market—no matter your experience level. From developing an idea to sharing it with the world, this expert manual provides information on:...

This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wongs vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan.Advance Praise for Approved Marketing Plans for New Products and ServicesDr. Ken Wongs latest work exemplifies the unassuming and straightforward style...

An informative introduction for those considering a career in project managementProject Management JumpStart offers a clear, practical introduction to the complex world of project management, with an entertaining approach based on real-world application. Fully revised to align with a Guide to the Project Management Body of Knowledge –PMBOK Guide©, 6th edition, this book provides an overview of the field followed by an exploration of current best p...