The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learnin...

The UFO phenomenon will simply not go away. It is here to stay. Recent moves by former intelligence personnel to disclose what they know about the UFO reality has catapulted the subject into the mainstream media.The stigma attached to this topic has gone. It is now taken seriously in official circles, but the disclosure process is much more complex and wide-ranging than is currently portrayed. It is of such significance that it is impacting upon the way we understand our place as h...

This Handbook represents the first concerted effort to understand male mental health in a way that facilitates a positive step forward in both theory and treatment. An alarming number of men experience serious mental health issues, as demonstrated by high rates of suicide and violent offending. Despite these problems, the study of male psychology has either been overlooked, or viewed as a problem of defective masculinity. This handbook brings together experts from across the world to discu...

The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity―while critical―is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learnin...

The classic guide to creating great advertising now covers all media: Digital, social, and traditional.Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media...