Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story.It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page one rewrite.The prevailing wisdom in the writin...

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The PracticeA step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of Wired for StoryWhether you’re pitching a product, saving the planet, or convincing your kids not to text a...

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element.Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.The vast majority of writ...

Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story.It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page one rewrite.The prevailing wisdom in the writin...

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element.Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.The vast majority of writ...

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The PracticeA step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of Wired for StoryWhether you’re pitching a product, saving the planet, or convincing your kids not to text a...

Learn to stop letting people and situations upset you and start enjoying life in this classic self-help book by a respected pioneer of psychotherapy.Life can get tough. From unemployment—or overwork—to divorce or remarriage, the challenges of newly blended families, not to mention everyday hassles, stress can feel non-stop. To top it off, technology confronts us with a barrage of seemingly urgent tasks 24/7. It’s no wonder things and people can make you lose your c...

When Einstein said we only use 10 percent of our brain, he was inviting us to explore all those capabilities that are waiting to be awakened. This book finally explains how to do just that.Mental diagrams are a simple, efficient means of activating all our potential. Upon sketching a mental diagram, we create a blueprint with shapes, colors, and figures to process information faster and to increase our ability to synthesize.This excellent, creative system of thinking allows...

A practical, inspirational guide that shows how verbalizing your goals can help you achieve them.Refreshingly honest, fast-paced, and full of humor, The List is full of practical advice and inspiration that will help you achieve your goals. Already an international bestseller, the book began as a list of ten things the author wanted to accomplish in 400 days. He posted the list on his blog and asked for help—and within 24 hours was overwhelmed by responses...

What would you like to change in your life? Be more focused at work? Communicate more effectively? Find work-life balance? Make smarter decisions? Be more patient with your team or family? Have greater self-confidence? Less stress? Just . . . be happier?Often, the biggest obstacle to change lies in our most deeply ingrained habits: those automatic thought processes that operate outside our consciousness, and yet have a profound impact on our behav...

"The Einstein Factor liberates mental abilities you didn’t know you had. I tried the techniques in the book and they paid off instantly. It’s almost scary." —Duncan Maxwell Anderson, senior editor, Success.New research suggests that the superior achievements of famous thinkers may have been more the result of mental conditioning than genetic superiority. Now you can learn to condition your mind in the same way and improve your performance in virtu...

The founder of LiveWellWithLess.com “promotes minimalism as a way to fend off ‘stuffocation’ and be happier and more productive” (Publishers Weekly).We simply have too much stuff in our lives. Burdened by our heavy consumerist culture to continually own and consume without purpose, we lose ourselves to debt, dissatisfaction, and despair. If having more, doing more, and being more does not allow us to live abundantly, what can?Minimalism can make al...