The only way to lead breakthrough change is by overcoming the human foibles and biases--incrementalism, habits and routines, discomfort with ambiguity, politics and fear--that hold people back. This book reveals an innovative process, and an unusual set of tools, grounded in the latest research in psychology, neuroscience, economics, and management, that organizations like Lowe's, IKEA, Levi's, Google, and even the United Nations have used to transcend the real human challenges of transfor...

Leaders know that their job is to transform their organizations to keep pace with technology and an ever-changing business environment. They also know that they are bound to fail in doing so. But this discouraging prospect is not because they won't be able to solve a technological or strategic problem. Leaders will fail because of intractable human responses associated with change—responses such as fear, ingrained habits, politics, incrementalism, and lack of imagination. These stumbling b...