The Kotler Legacy is a tribute to the extraordinary life's work of Professor Philip Kotler, the Father of Modern Marketing.Recognized by the American Marketing Association as one of the most influential marketers, Professor Kotler is a mentor whose guidance has reached millions, from business students in America and Canada to learners in a remote village in Bangladesh, a desert in Saudi Arabia, or a tech hub in China.With 40 selected writings spann...

Completely revised and updated to match current needs, especially after COVID, Strategic Marketing Management in Asia was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding value for Asian students interested in understanding the basics of marketing. Asia comprises more than 60 percent of the global population, living in 51 sovereign nations. According to the World Bank’s financial forecasts, Asia is the ...

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related ...

Practice Single Best Answer Questions for the Final FRCA: A Revision Guide covers the complete syllabus of this new-style exam. The book includes 10 papers, each of which consists of 30 questions on clinical anaesthesia, intensive care medicine and pain management. Each practice paper matches the style, number and level of questions that candidates will face in their FRCA exam. Written by a group of anaesthetists experienced in teaching clinical anaesthesia and preparing trainees for their...

"The undisputed master of the modern Indian short story." —Salman RushdieStories encircling the marginalized, forgotten lives of Bombay, set against the backdrop of the India-Pakistan Partition.By far the most comprehensive collection of stories by this twentieth century master available in English.A master of the short story, Saadat Hasan Manto opens a window onto Bombay's demimonde—its prostitutes, rickshaw drivers, artists, and s...

“[Manto’s] empathy and narrative economy invite comparisons with Chekhov. These readable, idiomatic translations have all the agile swiftness and understated poignancy that parallel suggests." ---Boyd Tonkin, Wall Street JournalStories from "the undisputed master of the modern Indian short story" encircling the marginalized, forgotten lives of Bombay, set against the backdrop of the India-Pakistan Partition (Salman Rushdie)By far t...

Inverse Differential Quadrature Method and its Application in EngineeringAuthoritative reference introducing iDQM as a numerical tool to accurately perform high fidelity analyses efficiently for solving problems in engineering governed by higher-order ordinary and partial differential equations.Inverse Differential Quadrature Method and its Application in Engineering is the first book to comprehensively cover the development of a n...

In this book, Asif Ahmed Srabon describes the flow of significant events from the time of America's freedom struggle to the present day. Taken from a complete history, George Washington's role in American independence, conquest of states, and various dramatic episodes of the accession of the United States are noted. The author believes that the book will be the center of interest of the reader.

Land of Tsar and Revolution: The Epic Story of Russia" takes readers on an enthralling journey through the tumultuous and captivating history of one of the world's most enigmatic nations. Delving deep into the heart of Russia, this meticulously researched historical masterpiece unveils the fascinating saga of a land steeped in grandeur, intrigue, and transformation.

For the past two decades, Michael Porter's work has towered over the field of competitive strategy.On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health care, philanthropy, corporate social responsibility, and ...

Government Alone Can’t Solve Society’s Biggest ProblemsWorld hunger. Climate change. Crumbling infrastructure. It’s clear that in today’s era of fiscal constraints and political gridlock, we can no longer turn to government alone to tackle these and other towering social problems. What’s required is a new, more collaborative and productive economic system. The Solution Revolution brings hope-revealing just such a burgeoning new economy where players from a...

This book provides an easily portable yet comprehensive guide to the PACES examination. It includes all of the most relevant clinical information for the PACES exam supplemented by tips supplied by the highly experienced chapter authors. The main aim of the book is to consolidate candidates' theoretical knowledge and help them apply it to the clinical examination scenario. In addition the book forms an excellent pocket reference for trainees in acute medicine, accident and emergency medici...