Multisensory media – hybrid media that engage more than the auditory and visual senses – is beginning to change the way that we communicate. While hardware and software for capturing and emitting different types of sensory data are still being developed, this book lays a theoretical foundation for their use. Drawing upon the ideas of philosophers who write about sensory perception as well as each of the senses, Keith Kenney explains the issues that communication and media scholars will nee...

Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cas...

Comparing math teaching practices in Japan and Germany with those in the United States, two leading researchers offer a surprising new view of teaching and a bold action plan for improving education inside the American classroom.For years our schools and children have lagged behind international standards in reading, arithmetic, and most other areas of academic achievement. It is no secret that American schools are in dire need of improvement, and that education has...

Learning From Strangers is the definitive work on qualitative research interviewing. It draws on Robert Weiss's thirty years of experience in interviewing and teaching others how to do it. The most effective interviews, says Weiss, rely on creating cooperation -- an open and trusting alliance between interviewer and respondent, dedicated to specific and honest accounts of both internal and external events. Against the eclectic background of his work in national sample surveys, stu...

With expert advice from the author and real-life experiences from students, this book shows you how to go from the ideas of research to the practicalities of designing, conducting, and writing about your research yourself.What’s new in this edition:· Fully interactive digital field guide including video tutorials and real data to practice with· An improved structure that takes you step-by-step form start to finish· An overview and practical guidance on mixed...

Focusing on writing for publication, The Handbook of Scholarly Writing and Publishing discusses the components of a manuscript, types of manuscripts, and the submission process. It shows how to craft scholarly papers and other writing suitable for submission to academic journals. The handbook covers how to develop writing skills by offering guidance on becoming an excellent manuscript reviewer and outlining what makes a good review, and includes advice on follow-through with edito...

How is qualitative marketing and consumer research conducted today?- What is rigorous research in this field?- What are the new, cutting edge techniques?Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting researc...

Today, designers design services, processes and organizations; craft skills no longer suffice. We need to discover, define and solve problems based upon evidence. We need to demonstrate the validity of our claims. We need a guide to design research that can educate students and be a reference for professionals. And here it is: a masterful book for 21st century designers.′- Don Norman, Professor and Director of Design Lab, University of Californi...

"With each turn of the page I found myself nodding ′exactly!′ Whether as a class text assigned by faculty or as a self-study resource used by students, this book will resonate with readers."—Doug Leigh, Associate Professor of EducationPepperdine UniversityUse these focused guidelines to help you through every stage of the dissertation process!Writing a dissertation requires focus and commitment. The Education Diss...

In Great Minds In Management Ken G. Smith and Michael A. Hitt have brought together some of the most influential and original thinkers in management. Their contributions to this volume not only outline their landmark contributions to management theory, but also reflect on the process of theory development, presenting their own personal accounts of the gestation of these theories. The result is not only an ambitious and original panorama of the key ideas in management theory presen...

Use media literacy to reach all students!The Teacher′s Guide to Media Literacy starts by asking, "What does it mean to be literate in today′s world, and how can those literacy skills be developed?" The authors answer those questions by providing concrete, innovative ways to integrate media literacy across the curriculum and teach students to be independent, skilled, and reflective thinkers. Through dozens of suggested activities, teaching strategi...

Sponsored by the Association for Educational Communications and Technology (AECT), this book presents a definition of the field of study and practice known as educational technology or instructional technology. It reflects the collaborative efforts of all members of the AECT Definition and Terminology Committee.The volume begins with the statement of the definition itself (chapter 1), followed by commentary chapters on each of the key terms and concepts contained in the definition ...