This exciting new text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniq...

Volatile but undeniably talented, London teenager, Aaron, distrusts most people apart from his incarcerated cousin. When he attacks a fellow pupil to defend his birth mother's honour, his head teacher gives him a fixed-term exclusion, and his foster parents send him to a residential camp for mild delinquents close to mystical Stonehenge. But soon, Aaron starts to hear whispers in his head, and he realises his stay at the camp is not going to be any more trouble-free than his usual urban li...

This book is written for students taking courses in monitoring and evaluation both in college and at the university .The outstanding feature of the book lies in its organization. The chapters are arranged in chronological sequence to correspond to the classic steps in monitoring and evaluation systems. By looking at the monitoring and evaluation steps, the reader is presented with a logical & integrated framework. The principles and ideas expressed herein are relevant to any monitoring and...

Gain the competitive edge with the smart use of business analyticsIn today’s volatile business environment, the strategic use of business analytics is more important than ever. A Practitioners Guide to Business Analytics helps you get the organizational commitment you need to get business analytics up and running in your company. It provides solutions for meeting the strategic challenges of applying analytics, such as:Integrating analytics into decision mak...

All the tips and tools you need to build a successful mental health practice from the ground upMany mental health professionals currently working for group practices, hospitals, and private or government agencies have both the skills and the drive to become solo practitioners. But how and where do you begin?Getting Started in Private Practice is a reliable reference that offers the comprehensive information and armchair motivation you need to establish and build your own pr...

A state-of-the-art guide for developing grants witha strong emphasis on using program outcome measurement to underscore need and accountabilityBased on the authors' many years of experience in the public and nonprofit sectors, Effective Grant Writing and Program Evaluation for Human Service Professionals integrates the topics of grant proposal writing and program evaluation, offering grant seekers the practical guidance they need to develop quality proposa...

Implement an Effective Security Metrics Project or Program IT Security Metrics provides a comprehensive approach to measuring risks, threats, operational activities, and the effectiveness of data protection in your organization. The book explains how to choose and design effective measurement strategies and addresses the data requirements of those strategies. The Security Process Management Framework is introduced and analytical strategies for security metrics data are discussed. You'll le...

Handbook of Workplace AssessmentGiven the trend for organizations to streamline their workforces and focus on acquiring and retaining only top talent, a key challenge has been how to use assessment programs to deliver a high-performing workforce that can drive revenues, shareholder value, growth, and long-term sustainability.The Handbook of Workplace Assessment directly addresses this challenge by presenting sound, evidence-based, and practical gui...

The leading program evaluation reference, updated with the latest tools and techniquesThe Handbook of Practical Program Evaluation provides tools for managers and evaluators to address questions about the performance of public and nonprofit programs. Neatly integrating authoritative, high-level information with practicality and readability, this guide gives you the tools and processes you need to analyze your program's operations and outcomes more accurate...

Written by Rena M. Palloff and Keith Pratt, experts in the field of online teaching and learning, this hands-on resource helps higher education professionals understand the fundamentals of effective online assessment. It offers guidance for designing and implementing creative assessment practices tied directly to course activities to measure student learning. The book is filled with illustrative case studies, authentic assessments based in real-life application of concepts, and collaborati...

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the book:Covers the full spectrum of marketing analytics, from the in...

An insightful look at the implementation of advanced analytics on human capitalHuman capital analytics, also known as human resources analytics or talent analytics, is the application of sophisticated data mining and business analytics techniques to human resources data. Human Capital Analytics provides an in-depth look at the science of human capital analytics, giving practical examples from case studies of companies applying analytics to their people dec...