The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing...

The possibility that we live in a higher-dimensional world with spatial dimensions greater than three started with the early work of Kaluza and Klein. However, in addressing experimental constraints, early model-builders were forced to compactify these extra dimensions to very tiny scales. With the development of brane-world scenarios it became possible to consider novel compactifications which allow the extra dimensions to be large or to provide observable effects of these dimensions at e...

The book emphasizes applied aspects-abatement of pollution, applications in agriculture, bioactive metabolites, bioremediation, biosurfactants, health-promoting bioactive compounds, human nutrition, hydrophobins, and pigments. It comprises chapters from authors from different countries, divided into four subdivisions: 1) Agricultural and Nutraceutical-focuses on the application of marine fungi in agriculture, aquaculture, and human nutrition Applications; 2) Industrial Applications-discuss...

This book presents select proceedings of the International Conference on Engineering Materials, Metallurgy and Manufacturing (ICEMMM 2018), and covers topics regarding both the characterization of materials and their applications across engineering domains. It addresses standard materials such as metals, polymers and composites, as well as nano-, bio- and smart materials. In closing, the book explores energy, the environment and green processes as related to materials engineering. Given it...

The book covers an overview of fungal polymers, fungal mycelial biomass, and their applications besides providing a detailed account of various opportunities. This book also includes information on developments in mycotechnology related to fashion, furnishing, construction, packaging, mycelial-based bricks, construction binder, cementing materials, and so on. Other aspects include the value of chitin, chitosan, hydrophobins, lignocellulosic composites, oil recovery, biosurfactants and bioe...

This book presents the proceedings of the International Conference on Emerging Research in Electronics, Computer Science and Technology (ICERECT) organized by PES College of Engineering in Mandya. Featuring cutting-edge, peer-reviewed articles from the field of electronics, computer science and technology, it is a valuable resource for members of the scientific research community.

The economic paradigms currently dominating the world are not sustainable. The threats from climate change, exploitation-based approaches to commerce, and the excess acquisition of resources loom large as well as the possibility of military flare-ups. Maintaining a balance between development and ecosystems, aspirations for growth, and the need for sustainability is a prescient challenge. The Indian Ocean Region (IOR) encompasses some of the poorest countries in the world and those that wi...

Take a journey through Asia and beyond with twenty-three original thought-provoking and moving stories about identities, belonging, and choices—stories about where we come from and where we are going. Recommended by Booklist (American Library Association), Library Journal, and Locus (Gardner Dozois).ALL EMOTIONS ARE UNIVERSAL. WE LIVE, WE DREAM, WE STRIVE, WE DIE...

Nurturing Child and Adolescent Spirituality: Perspectives from the World's Religious Traditions provides a forum for prominent religious scholars to examine the state of religious knowledge and theological reflection on spiritual development in childhood and adolescence. Featuring essays from thinkers representing the world's major religious traditions, the book introduces new voices, challenges assumptions, raises new questions, and broadens the base of knowledge and investment in this im...

"Liam Wright" the rebellious bad guy of his school but yet always everyone's favorite. He believes in being friendly but not to an extent where someone holds a power to break him. Only, one person has that power because he knows that she will not, and she is his favorite person, Krystal Rodriguez. No one can hurt her, as he won't let it happen and if someone does, he can be ready to face his doings."Krystal Rodriguez" the sweet, bubbly girl who always keeps smiling, no matter what. She is ...

Have you ever questioned why, despite the avalanche of self-help books and optimization hacks, we remain embroiled in multiple global health crises? Populations worldwide are gaining life-shortening excess weight (even in poorer countries), and water contamination is rampant (even in richer countries). In such dire circumstances, a gratitude journal won’t help.The stark reality is that we’ve been sold a monumental lie. The obsession with individual health optimization has distracte...

Winning Without Waging War the mother of all strategies.Winning Without Waging War (WWWW) are war tactics for the business and career battlefields.In this book, hidden secrets taught by the masters and gurus of Zen methods, magic mantras realized by the author, an exponent of the art of business war, while facing challenging business and career environments are REVEALED.This book is the convergence of four different arts—Know your Enemy, Know Yourself, Know your Terra...