Many educators agree that the 100-point grading model is not always a reliable way to evaluate student learning. But is there another way to more accurately and equitably grade students and provide high-quality information to parents while fostering student learning? If so, why haven't school districts across the country changed their practices?In Changing the Grade, author and educator Jonathan Cornue presents a detailed model for developing a more reliable, standards-bas...

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated.Whether a...

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the lates...

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of examples and screenshots from some of the world’s most successful onl...

Explore three defining challenges that school teams face when gathering, interpreting, and utilizing school data. Complete with survey questions for efficient data collection, group work structures, strategies, and tools—along with essential definitions and descriptions of data types—this compelling guide will help you confront data obstacles and turn struggling committees into powerful communities of learners.

As we gain access to more and more knowledge and information online, the future will belong to those who are powerful, literate, curious learners. That means emphasis in classrooms must move toward helping students develop the skills, literacies, and dispositions to be powerful, self-organized learners. Teachers who are themselves master learners in new, modern contexts are crucial to making that happen.

This guide helps teachers integrate online with face-to-face instruction to personalize learning, increase engagement, and prepare students for high-stakes exams without sacrificing class time.

Learning with technology doesn’t happen because a specific tool “revolutionizes” education. It happens when proven teaching strategies intersect with technology tools, and yet it’s not uncommon for teachers to use a tool because it’s “fun” or because the developer promises it will help students learn.Learning First, Technology Second offers teachers the professional learning they need to move from arbitrary uses of technology in their classrooms to thoughtful ways of addin...

Nathalie Nahai is a web psychologist, international speaker and consultant. Having worked with Fortune 500 companies including Unilever, Google and Harvard Business Review, she helps businesses apply scientific rigour to their website design, content marketing and products.Nathalie presents at conferences around the world on the science of online persuasion, and contributes to national publications, TV and radio on the subject. She also sits on the Social Media Wee...

"Easy to read, with good examples and illustrations. The rationale is spelled out for every step, the setup for the interactive notebook is clearly explained, and you can hear the enthusiasm of the author, which makes the reader enthusiastic about trying the strategy."—Maria Mesires, Seventh-Grade Science TeacherCase Middle School, Watertown, NY"In an era when science teachers are being asked more and more to teach writing skills and build science literac...

One of the key features of an outstanding lesson is that all learners make progress. All learners are different and teachers must differentiate according to the individual pupil and their individual learning needs to achieve outstanding progress. Outstanding Differentiation for Learning in the Classroom is written with the class teacher in mind and demonstrates how differentiation can be used to enhance and support all aspects of the learning process.Including chapters on ...

First published in 1977, this volume was intended as a sourcebook for designers and attempts to specify the ingredients necessary to develop a design program rather than postulate a model program for which no consensus exists. As such it filled a void in the existing literature which seldom covered programming with much depth and provides technical aids to guide designers. The author attempts to integrate the pioneering contributions from others in order to identify the substance of progra...