You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or ...

From the daughter of business mogul Donald Trump and a rising star in the Trump organization, this New York Times bestseller is a business book for young women on how to achieve success in any field, based upon what Ivanka Trump has learned from her father and from her own experiences.Inspiration. Success. Confidence. Passion. No one is born with these qualities, but they are the key ingredients for reaching goals, building careers, or taking a blueprint a...

This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. They will learn how to:Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said "yes!"Outmanage by arming yourself with information on prospects, customers, and competitors that the CIA would envy - using a system called the "Mackay 66."...

Building and maintaining a successful team is no simpletask. Even people who have taken their teams to the highest level in theirfield have difficulty recreating what accounted for their successes. Is it astrong work ethic? Is it “chemistry”? What tools can you wrap your hands aroundto build–or rebuild–your team?In The 17 Indisputable Laws of Teamwork, leadership expertand New York Times bestselling author John C. Maxwell shares the vitalprinciples of team building that are necessa...

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original

To have any hope of succeeding as a manager, you need to get your people all in.Whether you manage the smallest of teams or a multi-continent organization, you are the owner of a work culture—congratulations—and few things will have a bigger impact on your performance than getting your people to buy into your ideas and your cause and to believe what they do matters.Bestselling authors of The Carrot Principle and The Orange Revolution, Adrian Gosti...

From New York Times bestselling authors and renowned leadership consultants Adrian Gostick and Chester Elton comes a groundbreaking guide to building high-performance teams. What is the true driver of a thriving organization’s exceptional success? Is it a genius leader? An iron-clad business plan? Gostick and Elton shatter these preconceptions of corporate achievement. Their research shows that breakthrough success is guided by a particular breed of high-performin...

Harvey Mackay is a legend-and now he's back with the sum total of decades of sales know-how, teaching go-getters how to make the sale and hit the numbers, day in and day out.His advice is rooted in road-tested, real-world experiences and include new tips on the Web, LinkedIn and Facebook. As a lifelong student of the sales game, Mackay has spent decades collecting secrets, wisdom, and anecdotes. He features his Mackay Morals-life lessons such as:• Big shots are just little ...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.Using in-depth case histories of successful PR c...

A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."-Publisher's WeeklyBecoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your compet...

In It’s Not Just Who You Know, Tommy Spaulding—the former CEO of Up With People—has written the new How to Win Friends and Influence People for the twenty-fist century. Success—in business and in life—is all about relationships. In this powerful guide to reaching out to others, Spaulding takes Dale Carnegie’s classic philosophy to the next level—how to create lasting relationships that go well beyond mere superficial contacts and “second floor” relationships.Tommy...

Digital Leaders are Made—Not Born"Fail forward, fail fast, fail better is a winning concept from Qualman's latest book, Digital Leader."-- Tony Hsieh, New York Times bestselling author and CEO of Zappos.com, Inc."People with a passion for something can be infectious. It's obvious that Erik Qualman's passion is social media."-- Dan Heath, New York Times bestselling author of Made ...