The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of pe...

If you design and develop products for people, this book is for you. The Persona Lifecycle addresses the “how? of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most impor...

Planning for college and a meaningful career can feel overwhelming. A Blueprint for the Future turns that uncertainty into a clear, practical plan.Created for high school students and the families, educators, and academic advisers who support them, this step-by-step guide organizes the transition from high school to college and career readiness into manageable monthly actions. Strategic timelines, checklists, and practical guidance help readers understand what to d...

A Blueprint for the Future is a practical and detailed guide for students navigating high school, college applications, and career planning. It provides timelines, checklists, and actionable steps to ensure students stay on track and make informed decisions about their education and future careers.

In 1995, George Haggerty and Bonnie Zimmerman’s landmark volume Professions of Desire: Lesbian and Gay Studies in Literature—followed by William Spurlin’s Lesbian and Gay Studies and the Teaching of English (2000)—began addressing the esoteric discussions complicating the intersections among gender, sexuality, and other identity constructs within the English classroom. Given the perpetuation of heteronormativity in the educational system, Haggerty encourages instructors t...

Where others have explored the teaching of LGBTQ literature courses, Curricular Innovations: LGBTQ Literatures and the New English Studies explores the impact that queer writers and their works are having across the broader undergraduate curriculum of English departments, as well as beyond those department spaces. While courses that focus on queer texts provide more space for students to think about the complexities of queer lives, this book breaks out of the specialized LGBTQ cla...

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?For organizations all over the world, Content Strategy for the Web is the go...

"Good solid advice and great strategies in preparing for and passing the BMC Certified Administrator- BMC Atrium Discovery and Dependency Mapping exam, getting interviews and landing the BMC Certified Administrator- BMC Atrium Discovery and Dependency Mapping job. If you have prepared for the BMC Certified Administrator- BMC Atrium Discovery and Dependency Mapping exam - now is the moment to get this book and prepare for passing the exam and how to find and land a BMC Certified Administrat...

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?  Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content...

Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriate...

Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, an...

Delivering E-Learning describes a new and better way of understanding e-learning. The author looks at overcoming objections to e-learning and acknowledging poor past practice before presenting a new strategic approach. It places the emphasis firmly on learning, not the technology, de-mystifying the jargon and de-bunking industry myths.The current way most people look at e-learning is flawed, and this means they are missing its full potential. This book provides a clear fra...