This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think ...

Anyone who has read The Adventures of Tom Sawyer or been fascinated by the Civil War will be enthralled by Tom's adventures in this novel. A graduate of West Point, Tom develops a friendship with Hiram Ulysses Grant. He is commissioned a major in the U.S. Army and commands a regiment under Colonel Cameron of the 79th New York at Manassas. Severely wounded, he spends time recuperating in Galena, Illinois. Together Tom and Rebecca discover a plot to kill General Grant. Tom is led into the ne...

John Bradley's compelling account of three decades living with the Yanyuwa people of the Gulf of Carpentaria and of how the elders revealed to him the ancient songlines of their Dreaming. At twenty John Bradley was sent to teach Aboriginal children in a school at remote Borroloola, on the Gulf of Carpentaria in far north Australia. But it is the teacher who is educated by the Yanyuwa elders and their families. Over three decades he learns their language and their country, becoming intimate...

Tee Tan introduces the origin story of a remarkable character. A spiritual man driven by compassion and a deep sense of duty, he believes that real, attainable solutions exist for humanity’s modern-day struggles, and he is determined to be part of that change. Protector, bodyguard, titan… his journey is one of strength, faith, and purpose.Follow the story in Kidnapped by God, The Five Percent.ABOUT THE AUTHORJohn Bradley was born in New York City and raised in Conne...

In both Portugal and Spain, the 16th century saw the forces of expansion push their ships to discover the four corners of the world, while at the same time, the forces of contraction, manifesting in the Holy Inquisition, were at their cruelest. "Belmonte" is a story of four characters coming together, this time, from different directions, to forge their escape from the Old World of Europe.Two of the four main characters are 18-year-old Jewish boys from the area around, Belmonte, Po...

**Winner, 2024 Chief Minister's NT History Book Award**Fully illustrated, Jakarda Wuka (Too Many Stories) draws on a combined 70+ years of collaborative research involving Yanyuwa Elders, anthropologists, and an archaeologist to tell a unique story about the rock art from Yanyuwa Country in northern Australia’s southwest Gulf of Carpentaria.Australia’s rock art is recognised globally for its antiqu...

Ghost Fields is a short study of the life and love of a most remarkable man of Indian heritage growing up in the historic NC town of Hillsborough in the late 20th century. Ghost Fields is a coming-of-age story of John Blackfeather Jeffries, a member of the Occaneechi Tribe, a people in relative obscurity in the counties bordering the Virginia-North Carolina border, a people rising from resting in hibernation for centuries.The term 'Ghost Field' applies on 3 levels:1st it ap...

Joara is a tale depicting the 1st organized attempt to bring civilization, on Spanish terms, into the interior of North America. It was an 18 month experience in cultural transformation that ended in April of 1568. The archeologists who are still uncovering the remains of Fort San Juan in the town of Joara have said, "its burned buildings offer a window onto a single historical event: the fiery destruction of the fort and the end of Spanish colonial ambitions in Northern La Florida." The 4...

Putting the anthropological imagination under the spotlight, this book represents the experience of three generations of researchers, each of whom have long collaborated with the same Indigenous community over the course of their careers. In the context of a remote Indigenous Australian community in northern Australia, these researchers—anthropologists, an archeologist, a literary scholar, and an artist—encounter reflexivity and ethnographic practice through deeply personal and professiona...

A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand.Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury i...

At twenty John Bradley was sent to teach Aboriginal children in a school at remote Borroloola, on the Gulf of Carpentaria in far north Australia.But it is the teacher who is educated by the Yanyuwa elders and their families. Over three decades he learns their language and their country, becoming intimately drawn into other ways of being, both practical and spiritual. With passion and pride they teach him their songlines, relating what they know and value - ancestors, kin, allegianc...

The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nes...