Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking.The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.Our framework includes a company’s business model, the strategic decisions a company needs to make as it globalizes its ope...

Sulphur Springs native Frank Webster Pearce was a soldier in Texas’ own 36th Infantry Division and the 111th Engineer Combat Battalion. The Division’s story has been told before, but never from start to finish by a combat engineer, whose footprints stirred the sands of three invasion beaches, wallowed through the mud, and trudged in the snow of every battle. From training in the United States to the war’s end in Austria, Pearce chronicled it all.. With the combination of diary, numerous le...

Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company’s core competencies and assets. Generic...