Can’t seem to grow your consulting, speaking or coaching practice? Trying to find new clients but can’t access new leads in a noisy market?THE WORLD IS CHANGING FAST.Congratulations! You have had your practice for some time and been compelled to make a difference to the world of your clients. It takes courage and conviction to avoid being one of the 60% of small businesses that fail in the first 3-5 years.IT’S TIME TO LEAD OR BE LEFT BEHIND....

Leverage your LinkedIn profile for lead generation and business growth.LinkedIn has given businesses and consultants unprecedented opportunities. Never before has there been such a strong platform allowing businesses and consultants to identify, engageand connect with their ideal audience.We are in the world of “Digital First” and LinkedIn is leading the way.Before LinkedIn, businesses and professionals needed big budgets, s...

Selling Yourself MattersCongratulations! You have persevered through nearly a decade of intense study and rigorous training to become a qualified doctor. It takes an incredibly strong intellect and the utmost dedication to get to this point. You know what specialty training program you want to get into and now it’s time to nail the final interview – and this book can show you how.Panels of Experts are DauntingPanel interviews can be...

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field.With the proven techniques...

Want to know which UX course to study, or how to get a UX job without any experience? Struggling with how to create a UX portfolio? We've got the answers to these and many more curly questions in our authoritative guide to beginning your career in UX. More than ever, executives and managers are realising that a user's experience of their company's products and services is crucial to the bottom line, and that experience can be designed. User Experience (UX) has emerged as the poster child t...

Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Feature...

"An instruction manual for developing your personal brand and then leveraging that brand to command your career" by the New York Times bestselling author ( New York Post).From Dan Schawbel, Managing Partner of Millennial Branding, LLC, and the man the New York Times calls a "personal branding guru," comes a guide detailing how to survive the modern job hunt and thrive in the digital age.Packed with expert insights and concrete, step...

Manage your projects like a proNow revised to stay in line with today's unique business challenges and project approaches, Project Management For Dummies, 2nd UK Portable Edition is updated with fresh content, tips, and tactics that cover everything you need to know from a project's start to finish. You'll find out how to make project planning both easier and more effective, manage resources to stay on track and within budget and utilise powerful risk mana...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to-Business Marketing, Mark Eardley and Charlie Stewart review the basic rules of B2B marketing. They o...

New Contacts, Greater Success, and Bigger BusinessThe key to unlimited opportunities for your business starts with Smart Networking. This is the essential guidebook for building business relationships in a wired world. Business strategist Liz Lynch demystifies the process and puts strategic systems in place that build connections worldwide and attract opportunities 24/7.Packed with powerful strategies tested by years of experience, as well as real-...

Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company’s profile, attract new customers and keep them coming back for more.Inside you will learn how to:Create an achievable marketing planUse social media and the web to attract and keep customers

This collection of articles by IT industry experts explores the challenges IT professionals face when moving from a technical into a managerial role. The authors look at the skills required to scale the career ladder, the opportunities for training and development and how to progress from a first job in IT to CIO. Each article ends with a range of current resources and recommendations including blogs, books and websites.