This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century.The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant a...

Exploring the ‘dark side’ of digital diplomacy, this volume highlights some of the major problems facing democratic institutions in the West and provides concrete examples of best practice in reversing the tide of digital propaganda.Digital diplomacy is now part of the regular conduct of International Relations, but Information Warfare is characterised by the exploitation or weaponisation of media systems to undermine confidence in institutions: the resilience of open, democratic d...

The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism encourage cooperation to protect the environment or attract investment and skilled labour influencing foreign public opinion is now as crucial to national success as negotiating with foreign governments.

The diffusion and rapid evolution of new communication technologies has reshaped media and politics. But who are the new power players? Written by a leading scholar in the field, The Hybrid Media System is a sweeping and compelling new theory of how political communication now works. Politics is increasingly defined by organizations, groups, and individuals who are best able to blend older and newer media logics, in what Andrew Chadwick terms a hybrid system. Power is wielded by t...

Bilderberg People explores the hidden mechanisms of influence at work in the private world, and personal interactions, of the transnational power elite. It is not concerned with conspiracy theories; instead it is about certain fundamental forces that shape the world in which we live. These forces, with their power to bring about transitions in emotion and preference within, and beyond, the elite community have potentially profound implications for all of us.Through exclusi...

The public sector is going through a period of fundamental change. Service delivery, policy making and policy processes are being carried out by new actors and organisations with new interests, methods and discourses, related to the emergence of new forms of governance.This timely book from bestselling author Stephen Ball and Carolina Junemann uses network analysis and interviews with key actors to address these changes, with a particular focus on education and the increasingly imp...

Social Work: The Basics is an insightful introduction to the often misrepresented world of social work. This accessible book presents a broad view of contemporary social work, exploring its roots and its possible future. It dispels myths surrounding social work, addresses media debates, and offers a balanced account of what social workers do. The book argues for a social work that is partisan in support of social justice. Questions covered include:How did social work...

The creative industries are the subject of growing attention among policy-makers, academics, activists, artists and development specialists worldwide. This engaging book provides a global overview of developments in the creative industries, and analyses how these developments relate to wider debates about globalization, cities, culture and the global creative economy.Flew considers creative industries from six angles: industries; production; consumption; markets; places; and polici...

An innovative and thought-provoking resource designed to support the study of International and Human Resource Management and Employment Relations.Written by an internationally renowned team of experts and underpinned by cutting-edge research, International Human Resource Management tackles a broad range of controversial and often marginalised issues associated with globalisation and its impact on multinational companies and employ...

Please note: this title will publish in January 2012.This textbook explores the policies and practices employed in the management of people working in the tourism, hospitality and events industries.It considers the nature of these industries and the varied approaches that organizations take with the handling of matters such as recruitment, health and welfare and remuneration. This book is enriched with topical case studies that describe and...

Drawing on a wealth of theoretical and empirical work, Education in a Digital World tackles a number of pressing questions, such as, how are ‘global’ trends in educational technology refracted through national policies and processes? How exactly are educational technologies linked to issues of global economics and the fortunes of national and international economies? To what extent are digital technologies implicated in the commercialisation, marketization and commodification of e...

The SAGE Handbook of the Sociology of Work and Employment is a landmark collection of original contributions by leading specialists from around the world.The coverage is both comprehensive and comparative (in terms of time and space) and each ‘state of the art’ chapter provides a critical review of the literature combined with some thoughts on the direction of research. This authoritative text is structured around six core themes:Historical Context an...