This work summarizes research conducted in the type and frequency of propaganda techniques utilized on the Internet. The fundamental baseline from which research underwent operation was in accordance with the "Seven Propaganda Devices" as established by Alfred and Elizabeth Lee. The devices, Names Calling, Glittering Generality, Transfer, Testimonial, Card Stacking, Plain Folk, and Band Wagon, were published in 1937 by the Lees in response to a multitude of propaganda originating out of Eu...

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his ...

This definitive work on the perils and promise of the social- media revolution collects writings by today's best thinkers and cultural commentators, with an all-new introduction by Bauerlein.Twitter, Facebook, e-publishing, blogs, distance-learning and other social media raise some of the most divisive cultural questions of our time. Some see the technological breakthroughs we live with as hopeful and democratic new steps in education, information gathering, and hu...

Strategies from a noted educational consultant on how to ease the pressure, ace the essay, and gain admission into your top-choice schoolGetting into college has become fiercely competitive, which makes the personal-essay part of the application process even more important–and stressful. But stop worrying! In Write Your College Essay in Less Than a Day, Elizabeth Wissner-Gross–a top educational strategist in this area who counsels students at schools across the cou...

Boost business performance, prepare for change and implement effective strategiesThis book is a practical and accessible guide to understanding and implementing the McKinsey 7S framework, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the 7 aspects of this dynamic model• Realize how these aspects are interconnected and the impact this has on your business• Use the 7S...

Everyone wants to be a published writer. But only a few manage to break into print. In this guide, Richard D. Bank provides expert advice to help you reach your goals of writing and selling articles, essays, and books. Featuring step-by-step instructions covering all aspects of writing, including how to:Master the elements of creative nonfictionConduct interviews and take accurate notesFind your unique voiceDevelop good research ...

In Always On, Naomi S. Baron reveals that online and mobile technologies--including instant messaging, cell phones, multitasking, Facebook, blogs, and wikis--are profoundly influencing how we read and write, speak and listen, but not in the ways we might suppose. Baron draws on a decade of research to provide an eye-opening look at language in an online and mobile world. She reveals for instance that email, IM, and text messaging have had surprisingly little impact on student writ...

The most stimulating installment yet in the acclaimed Looking Closer series! This enthralling collection of essays assembles some of the most intriguing critical commentary published in professional and general interest design magazines from 1997 to 2000. Over thirty contributors, including Rick Poynor, Kathy McCoy, Lorraine Wild, Veronique Vienne, Jessica Helfand, and others discuss such important contemporary themes as the rise and fall of the dot.coms and its influence on salary expecta...

Students in the 21st century still need to develop traditional reading and writing skills, and they must also learn how to use technology for communicating and collaborating in new ways. This book offers specific teaching strategies for developing student literacy in using search engines efficiently, evaluating information found on websites, avoiding plagiarism, communicating with a wide audience, working collaboratively, and creating multimedia products.

Expand classroom experiences and spark student excitement with learning adventures powered by technology!Written by an internationally recognized expert in the field, this second edition of the bestseller provides educators with practical strategies for using technology to "break down" classroom walls and prepare all students to succeed in a digital world.Making the case for technology′s capacity to improve school performance and create communities...

A collection of essays about sharing knowledge in a society, in a classroom, in interpersonal relationships, and in advertising. The essays in this collection are strung together on the thread of “sharing of knowledge”. Sharing, as in imparting knowledge in a formal classroom setting; sharing as in disseminating information to large populations in a society.

Here is the first-ever comprehensive guide to archival concepts, principles, and practices.Encyclopedia of Archival Science features 154 entries, which address every aspect of archival professional knowledge. These entries range from traditional ideas (like appraisal and provenance) to today's challenges (digitization and digital preservation). They present the thoughts of leading luminaries like Ernst Posner, Margaret Cross-Norton, and Philip Brooks as well as those of contemporar...